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Avaya Gears Up For Small And Medium Business Market In Korea

01-14-2003
  • - Avaya™ IP Office, Internet Protocol (IP) solution for smalland medium-sized enterprises with high performance communicationsapplications, outstanding support to channels and customizedservices, launched in Korea

Avaya Inc. (NYSE:AV) a leading global provider of communicationsnetworks and services for businesses, today announced the Koreandebut of Avaya™ IP Office, its "all-in-one" Internet Protocol (IP)solution for small and mid-sized businesses up to 256 users, whichbrings the sophistication of big-business voice and datacommunications to small and mid-sized enterprises at an affordableprice.

Avaya Inc. (NYSE:AV) a leading global provider of communicationsnetworks and services for businesses, today announced the Koreandebut of Avaya™ IP Office, its "all-in-one" Internet Protocol (IP)solution for small and mid-sized businesses up to 256 users, whichbrings the sophistication of big-business voice and datacommunications to small and mid-sized enterprises at an affordableprice.

The company also announced the launch of the Avaya Small andMedium Business Solutions (SMBS) pision in Korea, which willfocus on developing, marketing and selling communications solutionsto meet SMB's needs.

"The SMB market is rapidly growing. Driven by financialpressures, these customers are looking for communications solutionsthat are easy to implement and manage while allowing lower totalcost of ownership and higher ROI," said Junling Liu, generalmanager SMBS for Avaya Asia Pacific. "Avaya is focused on providingtotal communications solutions that help small and mid-sizedbusinesses to excel and grow - quickly and cost effectively."

"To meet the growing needs of SMBs for advanced communicationssolutions driven by IP telephony, Avaya delivers the samecapabilities enjoyed by large companies," said James Haensly,Acting Managing Director, Avaya Korea and Chief Technology Officerfor Avaya Asia Pacific. "Avaya Korea will work to strengthen marketleadership in the SMB market with high performance communicationssolutions as well as outstanding support to channels and customizedservices."

The award-winning Avaya IP Office is part of the company'sEnterprise Class Internet Protocol Solutions (ECLIPS) portfolio ofproducts, applications and services. Avaya IP Office was designedto deliver "all-in-one" converged voice and data communicationssolutions to small and medium businesses, eliminating the need forcompanies to maintain separate voice and data networks. It supportsup to 250 users across multiple sites and up to 75 local and remoteagents. The sales channel for Avaya™ IP Office in Korea includesDaesin Information Technology Co. Ltd., Matlock Samkwang andIncubetech, who are part of Avaya's BusinessPartner supportprogram.

"IP Office is a logical fit for the small and mid-sized businessmarket, which includes many companies seeking innovative solutionsto improve communications and sharpen their competitive edge," saidMr. Haensly. "Avaya is well-positioned to address the demands ofthe growing small and medium-sized enterprise market, not only withtailored solutions, but also with a strong channel of top-qualitydistributors and Avaya BusinessPartners."

Avaya IP Office offers a rich feature set and turn-key approachthat aligns with the way small and mid-sized companies communicate.For example, IP Office can function as an IP or circuit-switchedPBX, offering companies the option to migrate to a fully-convergedIP network at their own pace. Additionally, it can provide tailoredcommunications to power a single site, multiple branch officelocations or a small, integrated contact center.

Avaya IP Office can support up to two, simultaneous 64-partyconferences or multiple smaller conferences. It provides securityfeatures for "rendez-vous meet me" conference calls, with pin codesused to control access. Its "virtual private networking" capabilitymakes it easy to offer calling features to remote sites and greatercall coverage allows more efficient call management. With betternetworking and interoperability, IP Office offers more networkingoptions, including the ability to integrate with othertelecommunication switches.

"The Avaya IP Office solution contains the features that smalland medium-sized enterprises require when it comes to theircommunications, and its IP capabilities are the standard in helpingthis market build cost-effective networks," said Hyung Seob Kim,president, Daesin Information Technology, an Avaya BusinessPartner."We consider the small and mid-sized business market the heart ofour business, and Avaya enables us to be more competitive than everin this sector with IP Office."

About Avaya
Avaya Inc. designs, builds and manages communications networks formore than 1 million businesses worldwide, including 90 percent ofthe FORTUNE 500®. Focused on businesses large to small, Avaya is aworld leader in secure and reliable Internet Protocol (IP)telephony systems and communications software applications andservices.

Driving the convergence of voice and data communications withbusiness applications — and distinguished by comprehensiveworldwide services — Avaya helps customers leverage existing andnew networks to achieve superior business results. For moreinformation visit the Avaya Web site: http://www.avaya.com

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