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Avaya Korea Provides Outbound Call Center Solution for CJ Telenix

06-09-2003

Avaya Korea Ltd., the Korean subsidiary of Avaya Inc. (NYSE:AV), aleading global provider of communications networks and services forbusinesses, today announced that it will implement an outbound callcenter project at CJ Telenix — a call-center outsourcing company —in collaboration with Locus, Avaya's BusinessPartner as well as aleading domestic CTI company. In the initial phase of the project,Avaya provided its Predictive Dialing System (PDS) solution for 200out of the total 350 seats of the on-going outbound call centerproject for CJ Telenix.

Avaya Korea Ltd., the Korean subsidiary of Avaya Inc. (NYSE:AV),a leading global provider of communications networks and servicesfor businesses, today announced that it will implement an outboundcall center project at CJ Telenix — a call-center outsourcingcompany — in collaboration with Locus, Avaya's BusinessPartner aswell as a leading domestic CTI company. In the initial phase of theproject, Avaya provided its Predictive Dialing System (PDS)solution for 200 out of the total 350 seats of the on-goingoutbound call center project for CJ Telenix.

Young-il Kwon, senior manager of CJ Telenix, said, "We are nowable to provide better customer services in a more efficient wayafter introducing Avaya PDS. Avaya's solution enables us to securemore customers, and promote and market products better throughtelemarketing." Kwon added, "Avaya PDS also allows us to raise thecustomer service quality as our telemarketers now can proactivelyrespond to customers' needs."

With its proven performance in terms of success rate of rightparty connects, Avaya PDS allows businesses to efficiently interactwith their customers. The Avaya PDS can place up to 130,000 callsper hour and its industry-leading voice detection capabilitymaximizes live-voice connections, increasing the productivity of acall center significantly.

"The demand for outbound call centers is constantly increasingin the Korean market as the importance of an aggressive customermarketing strategy has gained acceptance as a crucial factor forsuccessful business operations," said Dinesh Malkani, ManagingDirector, Avaya Korea. He added, "Avaya Korea expanded its PDSsupply channel through partnership with Locus at the end of lastyear. In addition, the recent announcement of Avaya PDS v.12, whichfeatures an array of enhancements, will help us to consolidate ourmarket position as a leading outbound call center solutionprovider."

Avaya PDS has been provided to major large-size call centersites in Korea including Samsung Card, Kookmin Card, DaewooCapital, Kyobo Life, etc. It leads the Korean outbound call centersolution market with 42.6 percent market share (Frost &Sullivan, October 2002).

About Avaya
Avaya Inc. designs, builds and manages communications networks formore than 1 million businesses worldwide, including 90 percent ofthe FORTUNE 500®. Focused on businesses large to small, Avaya is aworld leader in secure and reliable Internet Protocol (IP)telephony systems and communications software applications andservices.

Driving the convergence of voice and data communications withbusiness applications — and distinguished by comprehensiveworldwide services — Avaya helps customers leverage existing andnew networks to achieve superior business results. For moreinformation visit the Avaya Web site: http://www.avaya.com

About Locus
Locus Corporation, a communication convergence technology company,first introduced CTI call centers in the local market and hasprovided customers with optimized solutions including domesticindustry-first Internet call center solution and domesticindustry-first Internet call center ASP, with continuous investmentin technology. In 2001, Locus acquired Nextwave, a CRM company, tocomplete its CTI-based CRM solution portfolio.

Turning its attention to foreign markets, Locus has openedbranch offices and made partnerships in Southeast Asia and China.Advancing into Thailand, Locus signed a contract with Krung ThaiBank and Thailand Insurance. Locus provides a 10 billion-won CRMmulti-channel contact center for Krung Thai Bank that integrates700 branch offices for the first time in Thailand.

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