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Avaya Names White Radio the First Canadian Distributor for Award-Winning IP Office

  • Avaya "all in one" converged voice and data system to be marketed and supported through nation-wide network of 250 resellers


Avaya (NYSE: AV), a leading global provider of communications networks and services for businesses, and White Radio Ltd., a leading national, full-service, value-added reseller of audio, video and communications products, today announced that White Radio has been chosen as the first distributor of the award-winning Avaya IP Office solution in Canada.


Supported by its sales, services, marketing and distribution teams in Burlington, Montreal and Vancouver, White Radio will provide its network of more than 250 resellers and systems integrators across Canada with a "one-stop-shop" for Avaya IP Office, including training, services and delivery for converged voice and data networking and applications.


Avaya IP Office is an "all-in-one" converged voice and data system for small and mid-sized businesses that can help a company's workforce become more mobile and more productive through an array of communications applications including voicemail, contact centre, Internet access, and more.


"The agreement with White Radio will help accelerate product availability and help drive the benefits of IP telephony, including increasing efficiency and cost savings, to small and medium-sized business across the country," said John Williams, sales director, Avaya Small and Medium Sized Business Solutions. "White Radio was an obvious choice for us as they have a great reputation for serving the reseller community. This agreement extends the successful relationship our companies have built in serving the small-to-mid-sized customer base, including training and certifying over 30 new Avaya BusinessPartners."


"We're pleased to have the opportunity to add the award-winning Avaya IP Office to our portfolio of products in support of Canada's small-to-medium sized business segment," said Todd Rutherford, President, White Radio Ltd. "With our team undertaking comprehensive training and achieving certification to offer pre-sale and post-sale support of Avaya IP Office, we are now well prepared for the opportunities this agreement provides us."


As an Avaya BusinessPartner, White Radio also distributes Avaya's other award-winning products for small to mid-sized businesses , including the Avaya PARTNER® Advanced Communications System for very small offices and the Avaya MERLIN MAGIX® Integrated Communications System for more traditional voice communications.


Avaya IP Office helps businesses and organizations like Red Deer Public Library and Jenny Craig Weight Loss Centres. One of the busiest libraries in Canada with 650,000 visitors a year, Red Deer Public Library needed to spend more time focusing on visitors and less time managing incoming calls. Avaya IP Office took over time-consuming communications tasks, including automatically routing calls to the appropriate department or staff person, message handling, and simplifying voice and data network management. For Jenny Craig, with more than 450 Weight Loss Centres throughout the U.S. and Canada, IP Office will provide an easy-to-manage, cost-effective solution that allows all communications activity in each centre - phones, PCs, fax and credit card machines, analog and digital lines - to be supported by a single piece of equipment that requires minimal space.


Avaya IP Office leads the market, having won the Product of the Year for 2002 from Communications Convergence Magazine and the "Best Buy" award in Computer Shopper Magazine. Avaya IP office eliminates the need for companies to maintain separate voice and data networks and is ideal for businesses with 2 to 256 end-users. Powerful business tools, such as contact center and messaging applications can help staff to manage calls and messages more efficiently.


Avaya IP Office also provides a rich set of voice features and data handling capabilities, delivering Internet access; full voice and data remote working/access; integrated hub, router, and firewall; and data networking. It offers call distribution; alternate call routing for low cost and highest voice quality; and T1/E1/PRI/analog connectivity in addition to IP connectivity.


About Avaya

Avaya Inc. designs, builds and manages communications networks for more than 1 million businesses worldwide, including 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol (IP) telephony systems and communications software applications and services.


Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results.


Avaya has Canadian headquarters in Markham, Ontario, and offices across the country. For more information visit the Avaya Web site:


About White Radio Ltd.

From its modest beginnings in the early days of radio at the turn of the 20th Century, White Radio Ltd. has grown to become one of the nation's leading suppliers of parts and equipment to the Canadian audio visual, cable television, communications, electronics, professional sound, telephony and wireless industries. White Radio's responsibilities to both its customers and manufacturer business partners begins in Burlington, Ontario. Incorporated in 1925, the head office is now located in a modern and highly-efficient 65,000 square-foot administrative and warehouse facility. State-of-the-art computerized financial systems, online order entry and in-house Canada Customs clearance capability, inventory control and inpidual marketing group financial controls add up to maximum administrative efficiency for customers and manufacturers alike. To provide more efficient and specialized service to the four marketing groups, each group has its own dedicated inside and outside sales and marketing personnel. To the customer, the White Radio relationship means having access to the best products, the best delivery, the best service and the best advice about what today's technology can provide.

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