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Avaya Sponsors 2003 CBI National Conference

10-28-2003

Avaya Inc (NYSE: AV), a leading global provider of communicationsnetworks and services for businesses, today announced that it is aheadline sponsor of this year's CBI national conference. Theconference, which includes speakers such as: the Rt Hon PatriciaHewitt, Secretary of State for Trade and Industry; John Snow, theUS Treasury Secretary; and Dr P Supachai, Director General of theWorld Trade Organisation — is the country's leading business andgovernment event. Last year over 1,000 delegates and visitors fromlarge and small organisations across the country attended theconference and exhibition. Avaya believes the conference will allowit to target over 850 prospective customers.

Avaya Inc (NYSE: AV), a leading global provider ofcommunications networks and services for businesses, todayannounced that it is a headline sponsor of this year's CBI nationalconference. The conference, which includes speakers such as: the RtHon Patricia Hewitt, Secretary of State for Trade and Industry;John Snow, the US Treasury Secretary; and Dr P Supachai, DirectorGeneral of the World Trade Organisation — is the country's leadingbusiness and government event. Last year over 1,000 delegates andvisitors from large and small organisations across the countryattended the conference and exhibition. Avaya believes theconference will allow it to target over 850 prospectivecustomers.

Tanya Steele, marketing director for the UK and Northern Europeat Avaya, comments: "The main theme of this year's conference isthe UK's international competitiveness, an area that is key toAvaya's business, as our communication networks and services enableorganisations to increase productivity and decrease costs tofacilitate greater competitiveness. In sponsoring the conference weaim to raise awareness of our brand with senior decision-makers inbusiness and in government. We have created an integrated marketingplan to support the conference that includes a tie in to regionalroadshows we are doing later in the year, online advertising,partner support, broadcast public relations work, target marketresearch — and of course measurement of our success."

The sponsorship package includes: headline branding at the eventat key broadcast locations (podiums, main stage, press conference);advertising in the CBI's monthly magazine — 'Business Voice' whichreaches over 31,000 businesses both large and small in the UK; anda special delegate package available for authorised Avaya businesspartners.

The conference runs from the 16–18 November at the InternationalConference Centre (ICC) in Birmingham.

About Avaya
Avaya Inc. designs, builds and manages communications networks formore than 1 million businesses worldwide, including 90 percent ofthe FORTUNE 500®. Focused on businesses large to small, Avaya is aworld leader in secure and reliable Internet Protocol (IP)telephony systems and communications software applications andservices.

Driving the convergence of voice and data communications withbusiness applications — and distinguished by comprehensiveworldwide services — Avaya helps customers leverage existing andnew networks to achieve superior business results. For moreinformation visit the Avaya Web site: http://www.avaya.com

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