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New SMBS Channel Sales Manager for Avaya South Pacific

  • - Avaya appoints Cathy Billings Brotherton Channel SalesManager, Small to Medium Business Solutions (SMBS) for the SouthPacific

Avaya Inc. (NYSE:AV), a leading global provider of communicationsnetworks and services for businesses, today announced theappointment of Cathy Billings Brotherton as Channel Sales Manager,Small Medium Business Solutions (SMBS) South Pacific.

Avaya Inc. (NYSE:AV), a leading global provider ofcommunications networks and services for businesses, todayannounced the appointment of Cathy Billings Brotherton as ChannelSales Manager, Small Medium Business Solutions (SMBS) SouthPacific.

Billings Brotherton brings a comprehensive range of skills andexperience to Avaya's customers in the SMB market. Her experienceand knowledge regarding the specific communication needs of SMBs,will assist Avaya in continuing to deliver solutions to SMBs thatwill increase productivity and reduce costs.

Billings Brotherton comes to Avaya from SingaporeTelecommunications — Optus, where she was strategic account managerwith responsibility for the development of corporate accounts. Shehas over 13 years experience in the communications industry,previously holding positions at Inter-Tel Technologies, a US-basedcommunications company. As Regional Director of Sales at Inter-TelTechnologies Billings Brotherton's role included specific,long-term focus on SMB customers.

"The SMB market requires specific, affordable and low risksolutions that will allow them to grow and remain competitive,"Billings Brotherton said. "It will be my responsibility to workclosely with Avaya BusinessPartners to deliver world-class productsand applications to SMBs in Australia and New Zealand.

According to the latest research data from Frost & Sullivan,Avaya is now Australia's leader in IP telephony with 36% marketshare for Q1, 2003. The report, Asia Pacific Enterprise IPTelephony Market – Quarter One, 2003, examines the IP Telephonymarket in terms of revenues for the first quarter of 2003. The AsiaPacific market, including Japan, is now estimated to be worthUS$49.975 million.

The Frost & Sullivan report found that a key strategicdifferentiator for Avaya was its SMB solution, IP Office, which waslaunched in Australia one year ago. Avaya has traditionally focusedon enterprise level customers, acquiring the IP Office solution tospecifically target the small to medium business market, a strategythat has paid good pidends.

About Avaya
Avaya Inc. designs, builds and manages communications networks formore than 1 million businesses worldwide, including 90 percent ofthe FORTUNE 500®. Focused on businesses large to small, Avaya is aworld leader in secure and reliable Internet Protocol (IP)telephony systems and communications software applications andservices.

Driving the convergence of voice and data communications withbusiness applications — and distinguished by comprehensiveworldwide services — Avaya helps customers leverage existing andnew networks to achieve superior business results. For moreinformation visit the Avaya Web site:

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