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Avaya Accelerates Strategy To Deliver Next Generation of Communications Devices

  • Company Appoints Geoffrey Baird As Global Vice-President for Communications Appliances

Avaya appointed Geoffrey Baird vice president, Communications Appliances pision, to accelerate its strategy to deliver converged communications solutions to more communications devices.

Avaya Inc. (NYSE:AV), a leading global provider of business communications software, systems and services, today appointed Geoffrey Baird vice president, Communications Appliances pision, to accelerate its strategy to deliver converged communications solutions to more communications devices.

Avaya plans to extend its portfolio of solutions for converged voice, data and video networks with new devices and software that deliver the benefits of Internet Protocol (IP) telephony applications beyond the desktop to enterprise users working in any location.

As part of the accelerated strategy, Baird will position Avaya as a world-class leader in communications appliances that focus on maximizing IP client applications, driving mobility and satisfying customer needs. Communications appliances are points of access to communications networks and include software-rich applications, PC Softphones, desk telephones, and enterprise wireless devices. These devices will be designed to help workers be more effective while working in the office, at home or on the road and for better use of converged and wireless enterprise networks, thin client software and emerging standards such as Session Initiation Protocol (SIP) and the 802.11 wireless standards.

In addition to the delivery of new and innovative devices, Avaya's strategy includes working closely with best-in-class product and solution providers to extend client applications - such as Avaya IP Softphone and enterprise-class instant messaging - to smart phones and personal digital assistants. Avaya's converged portfolio and third-party integration is founded on a commitment to open-standards based solutions, and interoperation with multi-vendor networks.

Baird will report to Michael Thurk, group vice-president, Enterprise Communications Group. "Geoffrey brings a wealth of experience to this market and his leadership will help set an exciting course for the delivery of innovative devices that will help benefit customers with new models for mobility and flexibility in communications," said Thurk.

Baird is an industry veteran with substantial experience in the enterprise and mobile device markets, including wireless software and end client devices. Most recently, he built Motorola's Push-To-Talk over Cellular 3rd party handset licensing program based on Voice over IP for the European Middle East and Asia markets. He has served as CEO of Commtag Ltd., a wireless application start-up, and XTempus Ltd., a mobile software business, both based in the U.K. He was COO of Psion Computers, the handheld computing company, where he drove new product launches, including the Revo PDA, and established a joint venture with Motorola. Baird also managed the Voice over IP business at 3Com.

"Avaya already has a world-leading position in converged communications, and we are well positioned to execute on delivering innovation and value to businesses with communications that help increase productivity and decision-making," said Baird.

Born in the UK, Baird has an M.B.A. from the London Business School and a B.S. in cybernetics and control engineering with mathematics from the University of Reading in Reading, UK.

About Avaya
Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol (IP) telephony systems and communications software applications and services.

Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site:

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