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Avaya Awarded 'Voice and Data Vendor Partner of the Year' at theChannel Awards 2004

12-10-2004

Avaya has been named 'Voice and Data Vendor Partner of the Year' at the Channel Awards 2004.

Avaya Inc. (NYSE:AV), a leading global provider of businesscommunications software, systems and services, has been named'Voice and Data Vendor Partner of the Year' at the Channel Awards2004. The night saw double victory as Crane, an AvayaDiamond-certified Business Partner that specialises in theenterprise and small and medium-sized business (SMB) markets, wasawarded Voice Networking Distributor of the year.

The awards were made at the annual Channel Awards Ceremony inLondon. The judging panel recognised Avaya's dedication tocontinually evolving and enhancing its partnership with thechannel. This was achieved through enhancements to its BusinessPartner Programme and commitment to working with business partnersto develop the emerging market for IP telephony for SMBs through tolarge organisations.

Commenting on the award, Clive Sawkins, vice president for Avayain the UK and Ireland said: "We have worked really hard over thelast four years to build our presence within the channel and toprovide them with the best range of IP telephony systems andassociated applications and services for their customers. We arethrilled to be recognised by the industry for this award."

Crane chief executive, David George commented, "We are delightedto have been recognised for our achievements within the Channel.The combination of an award winning product vendor and the bestvoice distribution partner available can only underline ourposition as market leaders."

About Avaya
Avaya Inc. designs, builds and manages communications networks formore than one million businesses worldwide, including over 90percent of the FORTUNE 500®. Focused on businesses largeto small, Avaya is a world leader in secure and reliable InternetProtocol telephony systems and communications software applicationsand services.

Driving the convergence of voice and data communications withbusiness applications — and distinguished bycomprehensive worldwide services — Avaya helps customersleverage existing and new networks to achieve superior businessresults. For more information visit the Avaya Web site: http://www.avaya.com

About Crane
Crane Telecommunications' (Crane) aim is to be the leadingvalue-added distributor of communications equipment, software andservices in their chosen operating markets. Founded in 1990, Cranesupports over 250 resellers in the UK, Ireland and Benelux.

Crane has distributor agreements with world-class product andservices suppliers such as Avaya, NEC, LG Electronics, Altitude,Zeacom and Oak. With over 50,000 PBX implementations and acomprehensive support and services pision Crane continues todrive the adoption of the latest communications technology. Craneachieved a turnover of £55 million in 2003 with a current staff of175. For further information, please visit: www.cranetel.co.uk.

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