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Avaya Gains Leading Position in IP-PBX Telephony Market in SouthKorea

  • Frost & Sullivan 2003 Asia Pacific Enterprise Telephony Market Report* states Avaya Korea gained a market share of 49.2 percent with 18.3 points increase from 2002

Avaya announced that it has gained Internet Protocol (IP) telephony market leadership positions in South Korea and six other markets in Asia Pacific.

Avaya Inc. (NYSE:AV), a leading global provider of communications networks and services for businesses, today announced that it has gained Internet Protocol (IP) telephony market leadership positions in South Korea and six other markets in Asia Pacific.

The leadership position was acknowledged in market research agency Frost & Sullivan's report - "Strategic Analysis of the Asia Pacific Enterprise Telephony Market" - in April 2004. It covered the Asia Pacific enterprise telephony market, providing market share data for Enterprise Private Branch eXchange (PBX), Key Telephone System, IP-PBX and Wireless PBX. Market share for IP telephony is given in terms of total revenues for LAN telephony, converged telephony and IP phones.

The report has also named Avaya as the leader for IP telephony in China - 37.5 percent, India - 44.1 percent, Indonesia - 55 percent, Taiwan - 38.3 percent, Thailand - 39.8 percent, and the Philippines - 50.2 percent, for calendar year 2003.

Frost & Sullivan acknowledges that the focus Avaya has on go-to-market strategy, collaborative partnerships (IBM, Extreme Networks, Polycom), investments and major customer wins contributed positively to achieve these market leadership positions.

"Avaya's strategy is to offer businesses the benefit of choice in pursuing an all-IP network or a mixed solution combining IP and traditional telephony. This empowers companies to make more flexible decisions when migrating to IP while continuing to gain value from their current telephony investments," said Manoj Menon, Partner and Director at Frost & Sullivan Asia Pacific.

The outstanding performance of Avaya in the market was also attributable to its effective execution of strategy to provide a wide range of IP telephony solutions, including all-IP and IP-enabled solutions that meet the needs of its customers.

"Avaya's fast growth in the IP telephony market is driven by our expertise in the communications area. We are a trusted choice because of our focus on the enterprise and our understanding of customers' business needs in the region. Our investment of time and effort in building breadth and depth into our business relationships with customers and business partners, has shown positive results," said Dinesh Malkani, managing director, Avaya Korea.

The report estimated that the Asia Pacific IP telephony market would reach US$420.6 million this year from US$294.1 million in 2003, representing a growth of more than 43 percent.

Avaya provides a full portfolio of IP communications systems and applications for all types of businesses, from small- to medium-enterprises (SMEs) to global multinational organizations, supported by a comprehensive set of consulting, security, maintenance and managed services.

Asia Pacific customers implementing IP Telephony solutions from Avaya include Kyobo Life Insurance and Air Products and Chemicals Korea in Korea; Australian National University and Swan Hill City Council in Australia; United Overseas Bank in Singapore; and Telephone Organization of Thailand in Thailand.

About Avaya
Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol (IP) telephony systems and communications software applications and services.

Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site: or

*Source: Frost & Sullivan 2003 Asia Pacific Enterprise Telephony Market Report released in April 2004
For more information or to purchase a copy of the report, please contact Frost & Sullivan at

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