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Avaya Launches IP Telephony BusinessPartner Incentive Program

05-17-2004

Avaya announced the launch of

Avaya Inc. (NYSE: AV), a leading global provider of communication networks and services for businesses, today announced the launch of Reach>IP, a new incentive program for BusinessPartners to promote the sales of Avaya IP Telephony solutions throughout the Caribbean and Latin America. The program is part of Avaya's ongoing efforts to develop channels as the primary route to market its solutions. Avaya's IP Telephony solutions enable voice and data collaboration over a converged Internet Protocol network, allowing users to become more mobile, more productive and have consistent access to new business communications applications.

Reach>IP awards prizes to authorized resellers who carry Avaya IP Telephony solutions. The program, which runs through September of this year, rewards sales representatives for the number of IP telephony ports sold. Awards will be given for different types of sales such as upgrades to existing equipment, new bids and sales of Services for network assessment or implementation.

"We are committed to bringing the benefits of IP Telephony to customers throughout Latin America, and our BusinessPartners are a key part of this strategy. This program was developed to encourage and reward sales representatives who include Avaya IP telephony solutions in their projects," explains Humberto Pereyra, director of multichannel development for Avaya in the Caribbean and Latin America.

According to American research firm Synergy Research Group, in 2003 corporate IP telephony grew 90 percent over the previous year. It is estimated that at this early stage, already two to three percent of the more than 400 million telephony ports installed in companies today are IP enabled. Avaya achieved global market leadership for Enterprise Internet Protocol (IP) Telephony Ports shipped last year with 22.4 percent of the market in 2003 as reported in a recent study by Synergy Research Group.

To participate, BusinessPartners and their employees should register at www.reachipavaya.com, a site developed specially for this program.

About Avaya
Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol (IP) telephony systems and communications software applications and services.

Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site: http://www.avaya.com

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