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Avaya Leads Asia Pacific IP Telephony Market in First Half of 2004

  • Leading Research Firm Confirms Avaya is #1 in Enterprise IP Revenue for Asia Pacific

Avaya announced it has secured overall leadership in the Asia Pacific enterprise Internet Protocol (IP) telephony market for the first half of 2004.

Avaya Inc. (NYSE:AV), a leading global provider of business communications software, systems and services, today announced it has secured overall leadership in the Asia Pacific enterprise Internet Protocol (IP) telephony market for the first half of 2004. The new market information, released by leading information technology market research and advisory firm IDC, builds upon Avaya's leading position in the worldwide IP telephony arena1.

According to the IDC report — IP Telephony Enterprise Equipment Forecast and Analysis, 2004-2009 and 2004 Vendor Share — Avaya led in revenue for the Asia Pacific enterprise IP telephony sector with 27 percent of the market, a gain of nine percentage points since the end of 2003. Revenue figures serve as a key metric in measuring leadership in this sector. The IDC research also confirmed Avaya's accelerating growth in Asia Pacific, reporting that Avaya's IP telephony revenue for the first half of 2004 has already exceeded its revenue for all of 2003.

"Avaya's evolutionary approach to IP telephony has prompted more Asia Pacific businesses to make the move to VoIP in 2004 — at an increasingly rapid pace," said Adrian Dominic Ho, senior analyst, networking research, IDC Asia/Pacific. "As the adoption of enterprise IP telephony continues to grow on a worldwide basis, our research shows Avaya outpacing the competition and solidifying its leadership."

In addition to naming Avaya the revenue leader in Asia Pacific IP telephony, IDC reported that Avaya is the leader in IP PBX lines shipped in Asia Pacific for the first half of 2004 with 26 percent market share, compared to 16 percent for its nearest competitor.

IP telephony is a software-based technology that uses Voice over the Internet Protocol (VoIP) to transmit voice as data over a computer network. Enterprises are rapidly adopting this technology, which enables organizations to easily integrate advanced features such as conferencing, voice messaging, call forwarding and other applications that cost-effectively enhance communications networks.

Enterprises in the Asia Pacific region that are utilizing Avaya IP telephony solutions represent a wide range of industries and sizes, including organizations such as PTT Exploration and Production Public Company Limited, founded by the Petroleum Authority of Thailand to explore, develop and produce Thailand's petroleum reserves, and Australian National University, Australia's leading research university.

"Businesses are quickly realizing that by embedding IP communications into their business processes, it enables them to transform their operations and introduce new levels of productivity, mobility and efficiency," said Don Peterson, chairman and CEO of Avaya. "IDC's new research confirms that when it comes to IP telephony, more businesses are selecting Avaya because we help companies easily and cost-effectively evolve their communications at a path and pace of their own choosing."

Avaya offers one of the industry's most comprehensive portfolios of solutions for IP telephony — MultiVantage Communications Applications — with a flexible architecture that enables enterprises to design a communications roadmap that supports their business needs. Supported by Avaya Global Services and a network of authorized Avaya BusinessPartners, the portfolio brings together Avaya's applications in telephony, contact centers, messaging and unified communication, and features Avaya Communication Manager, the company's flagship IP telephony software. With the suite, businesses have access to a single portfolio of standards-based applications that extends Avaya's IP telephony software across enterprise operations and functions.

About Avaya
Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500 ®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol telephony systems and communications software applications and services.

Driving the convergence of voice and data communications with business applications — and distinguished by comprehensive worldwide services — Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site:

1 According to Synergy Research Group, 2Q 2004

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