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Avaya Listed in the "Leader" Quadrant in Enterprise Telephony MagicQuadrant for Asia Pacific


Avaya announced that it has been listed in the leader quadrant in an Asia Pacific Enterprise Telephony Magic Quadrant, 2004, report published by research and advisory firm, Gartner, Inc.

Avaya Inc. (NYSE:AV), a leading global provider of communications networks and services for businesses, today announced that it has been listed in the leader quadrant in an Asia Pacific Enterprise Telephony Magic Quadrant, 2004, report1 published by research and advisory firm, Gartner, Inc.

The report, authored by Gartner analyst Geoff Johnson, evaluated 12 major Asia Pacific economies from "the perspective of a multinational enterprise that wants to deploy telephony across the region".

Gartner positioned the vendors in one of four quadrants based on their vision and ability to execute on that vision. The vision criteria include corporate strategies, technical capabilities and innovation, effectiveness of market communications, and vendor support and services capabilities. The execution criteria measure market share/ mind share, financial strength, product specific capabilities, and effectiveness of distribution channels.

According to Gartner, "A major shift in enterprise telephony technology is occurring as voice circuit switched PBX/private automatic branch exchange (PABX) systems that use time pision multiplexing (TDM) technologies reach their generational end of life. New or replacement equipment for delivering dial tones and voice calls in nearly all Asia/Pacific enterprises will be based on packet-switched voice over IP (VoIP) infrastructure with IP telephony."

"Avaya's leader quadrant position in the Magic Quadrant underlines our strategy to be the number one vendor in IP Telephony in Asia Pacific as enterprises, large to small, are quickly appreciating the advantages of Avaya's IP telephony over traditional telephony," said Mark Leigh, President, Avaya Asia Pacific. "Since Avaya launched its new generation of IP telephony solutions almost two years ago, we have broadened and deepened the product line, increasing its value to enterprise customers and at the same time challenging competitors. Our customers look to us to provide them with the highest levels of security, scalability and functionality for converged networks."

Avaya's IP Telephony customers in Asia Pacific include Japan's Merrill Lynch offices and @NetHome Co Ltd, South Korea's Seoul Auto Gallery, Australia's Australian National University and Department of Veterans Affairs, and China's Wuliangye Brewery Group.

The recent publication of Gartner's 2004 Magic Quadrants for enterprise IP telephony vendors also positioned Avaya in the leaders quadrant, in the North American2 and Europe, Middle East and Africa (EMEA)3 Magic Quadrants.

1"Magic Quadrant for Asia/Pacific Enterprise Telephony, 2004," Gartner 22 April 2004
2"Magic Quadrant for N.A. Enterprise Telephony, 2003," Gartner 9 September 2003
3"Magic Quadrant for Corporate Telephony in EMEA, 2003," Gartner 2 September 2003

The Magic Quadrant is copyrighted April 2004 by Gartner, Inc. and is re-used with permission, which permission should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner, Inc.'s opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Gartner does not advise enterprises to select only those firms in the "Leaders" quadrant. In some situations, firms in the Visionary, Challenger, or Niche Player quadrants may be the right matches for an enterprise's requirements. Well-informed vendor selection decisions should rely on more than a Magic Quadrant. Gartner research is intended to be one of many information sources including other published information and direct analyst interaction. Gartner, Inc. expressly disclaims all warranties, express or implied, of fitness of this research for a particular purpose.

About Avaya
Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including more than 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol (IP) telephony systems and communications software applications and services.

Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site:

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