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Avaya Online Documentary on IP Telephony Spotlights BusinessStrategies for a Cost-Effective Communications

  • Live Chat on June 8th Features Convergence Experts and Business Leaders; Documentary and Chat to Discuss Steps to Gain Greater Mobility and Productivity from Converged Networks

When accounting firm Grant Thornton LLP set out to evolve its communications infrastructure, it chose a migration path to Internet Protocol (IP) telephony that delivered greater mobility and productivity at a significant cost-savings.

When accounting firm Grant Thornton LLP set out to evolve its communications infrastructure, it chose a migration path to Internet Protocol (IP) telephony that delivered greater mobility and productivity at a significant cost-savings. This approach met the specific needs of the firm, enabling Grant Thornton LLP to integrate the best elements of its existing infrastructure into a new converged communications platform, and take advantage of advanced IP functionality.

Grant Thornton LLP's strategy and other business case studies are explored in "The Road to IP," a new online documentary launched today by Avaya Inc. (NYSE:AV), a leading global provider of communications networks and services for businesses. The new documentary is now available online at It features industry experts and business leaders from global companies, who will discuss strategies for adopting IP telephony, which is helping organizations of all sizes significantly reduce costs and enhance their communications capabilities.

A related live chat on IP migration strategies will be held at 11:30 a.m. EST (3:30 p.m. GMT) on Tuesday, June 8, allowing participants to interact with Avaya executives, as well as Kevin Lopez, national manager of telecommunications for Grant Thornton LLP, and industry analyst Peter Bernstein of Infonautics Consulting. The live chat session is also accessible by visiting:

"The Road to IP" examines how organizations can incorporate IP-enabled applications and services into their infrastructure to enhance customer service, collaboration and mobility for their workforce. It also provides insight into choosing a strategic IP telephony partner, and discusses tangible next steps for a smooth migration to IP. The documentary includes perspectives from leading industry analysts and Avaya customers Delta Air Lines and Grant Thornton LLP. Featured Avaya executives include Jorge Blanco, Avaya vice president of product marketing, Enterprise Communications Group and George Sullivan, Chief Technology Officer, Avaya Communications and Integration Services.

In the documentary, leading global accounting firm Grant Thornton LLP discusses how it uses Avaya IP telephony solutions to compete more effectively by linking workers in approximately 50 offices across the U.S. and helping mobile workers stay in touch while on the road. Bottom-line benefits include a 65% savings in long distance charges, a 40% savings in local telephony costs and a 28% reduction in maintenance costs.

"Avaya helped our firm build a solid, standards-based foundation with a network we can continue to evolve and build on throughout the years," said Kevin Lopez, national manager of telecommunications for Grant Thornton LLP. "This provides us with a cost-effective way to take advantage of IP telephony to help our teams around the nation be more mobile, while retaining the full functionality of business communications."

Grant Thornton LLP's network blends existing systems with advanced IP technology, enabling employees to cost-effectively use Avaya applications such as the Avaya IP Softphone, a software-based phone placed onto a user's computer desktop. This allows employees to remain connected to all of the functions of their office phone while working on the road or at home.

The Avaya documentary also covers a checklist of necessary steps - provided by experts from Avaya Global Services - which helps businesses large and small on their journey to IP telephony. This includes the importance of working with IP telephony experts who fully understand an organization's business requirements, and can map those requirements to a network architecture. Additional tips include the necessity of conducting a comprehensive network readiness assessment in order to address quality issues up front, and the benefits of prioritizing maintenance and management once a network is built. Viewers can also learn about the value of managed services, which can help enterprises focus on core competencies while being assured their network is cared for.

"Businesses are finding that competitors are just a mouse click away from their current customers," said Michael Corbett, president of Michael F. Corbett & Associates, Ltd. "They are looking to work with partners who can provide them the technology they require in order to compete. IP telephony gives them the edge they need."

Documentary viewers will also get a close look at advanced presence-enabled applications that provide enterprise users with greater control over their growing number of devices. This includes insight into Session Initiation Protocol (SIP) - an industry standard that enables users to conduct multimedia communications sessions. "The Road to IP" provides viewers with various perspectives on this new technology, and focuses on its impact on employee and customer collaboration.

"The Road to IP" is part of an ongoing series of Avaya online forums that are designed to help businesses learn how to use communications to transform their operations. All are available at:

About Avaya
Avaya enables businesses to achieve superior results by designing, building and managing their communications networks. Over one million businesses worldwide, including more than 90 percent of the FORTUNE 500®, rely on Avaya solutions and services to enhance value, improve productivity and gain competitive advantage.

Focused on enterprises large to small, Avaya is a world leader in secure and reliable IP telephony systems, communications software applications and full life-cycle services. Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to unlock value and enhance business performance.

To learn how Avaya can help you visit:

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