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Avaya and Australian Soccer Association Announce StrategicPartnership

  • Builds on a strong relationship between Avaya and soccer; Avaya equips Australian football body with new communications systems

Avaya and the Australian Soccer Association (ASA), the governing body of soccer in Australia, today announced their strategic partnership.

Avaya Inc. (NYSE:AV), a leading global provider of communications networks and services for businesses, and the Australian Soccer Association (ASA), the governing body of soccer in Australia, today announced their strategic partnership.

The agreement between the two organisations complements an existing relationship between Avaya and FIFA, soccer's world governing body for the FIFA World Cup , and brings the benefits of converged voice and data technology to soccer in Australia.

Avaya will provide ASA with a specially designed communications network for its new headquarters in Sydney. The converged Internet Protocol (IP) network will enable substantial cost savings for ASA by combining voice and data communications systems and support.

It also offers a range of innovative features such as wireless networking for PCs and one-number portability, where calls can be bridged from an office phone and picked up on a cellular phone when people are away from their desks.

Avaya has also agreed to facilitate upgrading of the systems to newer technology as it becomes available. This would allow ASA to take advantage of emerging technologies such as devices using Session Initiated Protocol (SIP). SIP allows users to detect the availability of other users on the network and initiate communications on a device of their choice, so greatly enhancing real-time collaboration and productivity.

Carlton Taya, Managing Director, Avaya South Pacific, said his company welcomed the opportunity to be a part of the revitalisation of soccer which was presently underway in Australia through the newly installed ASA Board and management team.

"Avaya has forged a strong bond with soccer around the world as part of the FIFA World Cup family and it makes extremely good sense for us to build on that relationship in Australia," Mr Taya said. "We look forward to working alongside the sport's administrators by giving them the very best communication solutions available to help them expand the business of soccer in Australia."

ASA Chief Executive John O'Neill said his organisation valued the support of a global company like Avaya as it rejuvenates the sport and prepares the Socceroos for qualification for the 2006 FIFA World Cup in Germany.

"We are very excited about entering into this partnership with Avaya. Australian soccer is in a dynamic rebuilding phase during which we are looking to forge long term partnerships with key companies in the business community such as Avaya," Mr O'Neill said. "Avaya has shown its commitment to our sport around the world and, with its advanced technology and history in soccer, it is an ideal partner for us as we develop the sport in Australia and prepare for an assault on the next FIFA World Cup ."

Avaya Support for Soccer
Avaya is an event sponsor and the Official Convergence Communication Provider for the FIFA World Cup Germany 2006. Avaya is helping FIFA create a long-term vision for its communications needs, while meeting the specific needs of the various FIFA events. Avaya's proven expertise in planning, design, management, and maintenance allows FIFA to enjoy world-class communications networks, while focusing on what's really important to FIFA - organising world-class soccer events.

In 2002, Avaya provided FIFA with the largest converged voice and data network in the world for the FIFA World Cup hosted by Korea and Japan - delivering on time and on budget. The network featured 120,000 connections to 40,000 end user devices and securely linked 20 stadiums, two international media centres and two FIFA remote headquarters locations. It served tens of thousands of officials, volunteers and journalists and facilitated coverage of the event seen by billions of sports fans worldwide.

The new ASA network includes the following Avaya equipment:
Avaya Communication Manager 2.0 with an Avaya DEFINITY® Server SI and an Avaya SCC1 Media Gateway -
Avaya Communication Manager provides distributed, scaleable, reliable and secure call processing over multi-vendor IP and voice-data infrastructures. Avaya DEFINITY Server SI provides circuit-switched voice communications and IP Telephony including voice and data network integration, unified messaging and multimedia conferencing and collaboration.

INTUITY AUDIX® LX Multimedia Message Server - A stand-alone messaging server providing voice and fax along with e-mail integration.

4630SW IP Phone - The 4630SW IP Screenphone is a full colour, touch screen Web access IP telephone with six telephony applications including phone features, call log, speed dial, LDAP directory, voice mail, and web access. The 4630SW includes an integrated switch hub to connect the IP telephone into the customer's personal computer (PC), offering full-duplex connectivity to the LAN for both the telephone and the connected PC.

4610SW IP Phone - The 4610SW Telephone is cost effective and provides a medium screen (168x84) graphic display, paperless button labels, call log, speed dial, 12 programmable feature keys, Web browser, and full duplex speakerphone.

Avaya AP-3 Wireless - The Avaya AP-3 Wireless Access Point extends the range of wired Ethernet networks. Its dual slot architecture allows enterprises to mix 802.11b, 802.11a or 802.11g radios in a single access point for flexible deployment options. This allows mixed frequency and mixed performance networks to support a variety of clients and applications. For example, the AP-3 works seamlessly with Avaya IP Wireless Telephones to enable in-building mobile IP Telephony.

Avaya P330 family of affordable, stackable Ethernet switches  Can operate as part of a total workgroup solution. You can stack P330 switches for hundreds of ports and N+1 redundancy. Adding a single, selective P330 series routing switch brings multilayer routing to the entire switch stack. Everything comes together with building-block simplicity  often with no configuration. Avaya P330 stack is configured with the P333T-PWR switch (Power over Ethernet) to power the IP phones.

Extension to Cellular (EC500) - Avaya Extension to Cellular offers one-number portability and one-number access to anyone in the organisation. Callers do not have to wait through numerous transfers only to reach a voice mailbox. Avaya Extension to Cellular gives callers easy access to people on the move by bridging calls from their desktop to their cellular phone.

About Avaya
Avaya Inc. designs, builds and manages communications networks for more than 1 million businesses worldwide, including 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol (IP) telephony systems and communications software applications and services.

Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site:

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