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Avaya is Overall Leader in Asia Pacific IP-PBX Telephony Market

06-17-2004
  • Frost & Sullivan Q1 CY2004 Asia Pacific Enterprise Telephony Market Report* states Avaya market leadership in the region overall and in particular, India (64.4 percent), Indonesia (47.4 percent), the Philippines (82.5 percent), China (40.3 percent), Singapore (72.5 percent), South Korea (77.3 percent) and Taiwan (60.5 percent).

Avaya announced that it has gained Internet Protocol (IP) telephony market leadership position in Asia Pacific with more than a third market share in the first quarter of 2004.

Avaya Inc. (NYSE:AV), a leading global provider of communications networks and services for businesses, today announced that it has gained Internet Protocol (IP) telephony market leadership position in Asia Pacific with more than a third market share in the first quarter of 2004, according to market research agency, Frost & Sullivan.

The leadership position was announced in Frost & Sullivan's "Strategic Analysis of the Asia Pacific Enterprise Telephony Market" Q1 2004 quarterly report, which was released in June 2004. The report covered the Asia Pacific enterprise telephony market, providing market share data for Enterprise Private Branch Exchange (PBX), Key Telephone System (KTS), IP-PBX and Wireless PBX. Market share for IP telephony is given in terms of total revenues for Local Area Network (LAN) telephony, converged telephony and IP phones.

Besides overall market leadership in the region, Avaya also came in first in India (64.4 percent), Indonesia (47.4 percent), the Philippines (82.5 percent), China (40.3 percent), Singapore (72.5 percent), South Korea (77.3 percent) and Taiwan (60.5 percent).

In Frost and Sullivan's 2003 report, Avaya had an IP Telephony market share of 30.57 percent. The market share for Avaya in the latest 2004 Q1 update rose to 37.3 percent.

Frost & Sullivan acknowledges that the focus Avaya has on go-to-market strategy, collaborative partnerships (IBM, Extreme Networks, Polycom), investments and major customer wins contributed positively to the achievement of its market leadership position.

"Avaya's strategy is to offer businesses the benefit of choice in pursuing an all-IP network or a mixed solution combining IP and traditional telephony has worked to its advantage. This empowers companies to make more flexible decisions when migrating to IP while continuing to gain value from and protecting their current telephony investments," said Manoj Menon, Partner at Frost and Sullivan Asia Pacific.

The outstanding performance of Avaya in the market was also attributable to its effective execution of strategy to provide a wide range of IP telephony solutions, including all-IP and IP-enabled solutions that meet the business needs of its customers.

The CY 2003 report estimated that the Asia Pacific IP telephony market would reach US$420.6 million this year from US$294.1 million in 2003, representing a growth of more than 43 percent.

Avaya provides a full portfolio of IP communications systems and applications for all types of businesses, from small- to medium-enterprises (SMEs) to global multinational organizations, supported by a comprehensive set of consulting, security, maintenance and managed services.

Asia Pacific customers implementing IP Telephony solutions from Avaya include Kyobo Life Insurance, and Air Products and Chemicals Korea in Korea; Australian National University and Swan Hill City Council in Australia; United Overseas Bank in Singapore; and Telephone Organization of Thailand in Thailand.

About Avaya
Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol (IP) telephony systems and communications software applications and services.

Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site: http://www.avaya.com or http://www.avaya-apac.com

* Source: Frost & Sullivan Q1 CY 2004 Asia Pacific Enterprise Telephony Market Report released in June 2004
** For more information or to purchase a copy of the report, please contact Frost & Sullivan at www.frost.com

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