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Executive Perspectives

04-26-2004
  • Enterprise Networks 2004 Keynote Presentation:

On April 26, 2004, Avaya Chairman and CEO Don Peterson spoke to participants at the Enterprise Networks 2004 Conference, staged by Lippis Events in Boston.

On April 26, 2004, Avaya Chairman and CEO Don Peterson spoke to participants at the Enterprise Networks 2004 Conference, staged by Lippis Events in Boston. On the current state of IP Telephony, he said: "I see IP telephony as a transformational technology not in its cost reduction opportunities …but really in how IP telephony's going to change the way we do business… During the buildup of the late 90s, there was an increased growth in telephone density… in 2000 many things turned down. One that didn't is teledensity. It actually continued to grow…My conclusion is that people would rather talk to people than punch into keyboards given the choice. If the efficiency of the communication is the same, if the effectiveness of the communication is the same, I think we all prefer voice rather than writing things out or punching it into the keyboard."

 

"Fundamentally…IP telephony is about converging onto a single network or…identical networks and delivering applications everywhere. But the transformational aspects of this have to do with…more…than…cost reduction impacts. They have to do with how you respond to your customers, how you develop competitiveness for yourself, ultimately how you grow the business.

 

Mr. Peterson explained his vision for IP Telephony this way: "I believe that IP communications is going to be a foundational element of the contribution that IT leadership is going to be making over the next several years…That vision has all to do with merging together other applications that have been in the business, sometimes for a long time, with the leading edge capability of communications, to make those applications work in a different and more effective way."

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