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ARAMEX to Boost Operations with Avaya Technology


ARAMEX has begun implementation of an Internet Protocol (IP) based telephony system from Avaya.

ARAMEX, the leading provider of total transportation solutions in the Middle East North Africa (MENA) region, has begun implementation of an Internet Protocol (IP) based telephony system from Avaya Inc. (NYSE:AV), a leading global provider of business communications applications, systems and services. The Jordan-based company, which offers a comprehensive portfolio of transportation systems ranging from international express delivery and freight forwarding to logistics and warehousing, chose the Avaya system as senior management sought new ways of enhancing communication between sites and increasing flexibility with third party vendors, customers and partners.


Following implementation at three new sites in Dubai, the Avaya IP-telephony solution, based on open architecture for enhanced interoperability, will be rolled out at other offices in Jordan, New York, India and then in 200 offices spanning five continents and benefiting over 4,000 people. The system comprises the following elements: Avaya Communication Manager; Contact Center; Voice Recording; IP Hardphones and IP Softphones.


"ARAMEX is broadening its Middle East operation with new sites in Jordan, Dubai and elsewhere across the region," explained Mohammad Shahin, ARAMEX Jordan country manager. "During this expansion process it is essential that a world-class communication infrastructure is in place to meet the growing demands of the market. In order to provide better service for customers, more sophisticated use of technology is vital as this results in associated cost-savings and improved performance. "


As the volume of trade in the Middle East increases and more and more companies look to do business in and around the region, the benefits of IP telephony for companies involved in logistics and transport are obvious. For example, with an Avaya IP Softphone, a mobile worker can receive calls made to their office at any remote location. They can access communication features normally restricted to the office, such as call transfer, abbreviated dialing, conference, and hold.


"The new, fully integrated Avaya system is being deployed as the backbone of this communications infrastructure, and will comprise a range of IP-based systems including a state-of-the-art contact center. ARAMEX expects a quick and high-value return on this investment, which will enable our employees to derive proactive, profit-focused actions from their varied contact situations," continued Shahin.


"Avaya offers logistics firms throughout the Middle East world-class integrated information and communication technology which can greatly enhance their varied and complex operations," said Nidal Abou-Ltaif, managing director for Avaya in the Middle East and North Africa. "With a support network that enables companies to really reap the rewards from their communication investments, our aim is to build long-term partnerships. With customers like ARAMEX, who share the same vision as Avaya, such relationships can be mutually beneficial and, ultimately, extremely valuable," concluded Abou-Ltaif.


About Avaya

Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol telephony systems and communications software applications and services.


Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site:


About Aramex

ARAMEX, part of Arab International Logistics (AIL) and listed on the Dubai Financial Market (DFM: ARMX), is the leading provider of total transportation solutions in the MENA region and South Asia, offering express delivery, freight forwarding and logistics solutions. Founded 23 years ago, ARAMEX employs over 4000 people in 200 offices spanning five continents and has a strong global alliance network offering worldwide presence.

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