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Avaya Appoints Business & Channel Veteran as Vice-President forUK, Ireland and Southern Africa


Avaya announced the appointment of Buddie Ceronie as new vice-president for UK, Ireland and Southern Africa.

Avaya Inc. (NYSE:AV), a leading global provider of businesscommunications software, systems and services, today announced theappointment of Buddie Ceronie as new vice-president for UK, Irelandand Southern Africa. Ceronie, previously vice-president of Channeland Partner Sales, EMEA will take up the new position withimmediate effect and will be responsible for the business acrossthe UK and Ireland region which has been expanded to includeSouthern Africa.

Based at Avaya's UK and Ireland headquarters in Guildford,Ceronie will report to David Winn, vice-president for Avaya inEurope, the Middle East and Africa.

Ceronie has nearly 20 years experience in the IT andtelecommunications industry. He joined Avaya in January 2004 from3Com where he was the area sales director UK & Ireland, theCommonwealth of Independent States, Middle East, Africa andNordics. Prior to that he was country manager at Xyplex Networks inSouth Africa.

David Winn said, "Buddie Ceronie brings a wealth ofinternational business experience coupled with a long career in thetechnology industry. This gives him the right skills and backgroundto lead Avaya's business and multi-channel strategy in the newlyexpanded region."

Ceronie graduated in Electrical and Electronic Engineering inCape Town, South Africa before starting his career in the ITindustry with South African Airways. He went on to gain valuableexperience in sales and business development, successfullyestablishing the Southern African operation for Galileo, a leadingglobal distribution systems company (part of the CendantCorporation) before joining 3Com and moving to the UK.

About Avaya
Avaya Inc. designs, builds and manages communications networks formore than one million businesses worldwide, including over 90percent of the FORTUNE 500®. Focused on businesses largeto small, Avaya is a world leader in secure and reliable InternetProtocol telephony systems and communications software applicationsand services.

Driving the convergence of voice and data communications withbusiness applications — and distinguished bycomprehensive worldwide services — Avaya helps customersleverage existing and new networks to achieve superior businessresults. For more information visit the Avaya Web site:

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