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Avaya IP Telephony Solution for Small, Medium Businesses Helps Real Estate Technology Firm Build Foundation for Improved Customer Service


An IP telephony solution from Avaya is helping Broadcast Marketing LLC, a provider of technology solutions for the real estate industry, prepare an infrastructure to deliver improved customer service.

An IP telephony solution from Avaya (NYSE:AV), a leading global provider of business communications applications, systems and services, is helping Broadcast Marketing LLC, a provider of technology solutions for the real estate industry, prepare an infrastructure to deliver improved customer service.


Headquartered in Des Plaines, Ill., Broadcast Marketing LLC provides real estate agents with a device they can use to help market themselves, and the homes they sell. A transmitter sits inside each house, allowing drivers to tune their radio to a specified radio station and hear a recording that lists features of the property for sale.


When Broadcast Marketing LLC needed to replace its out-of-date phone system to accommodate growth, they selected Avaya IP Office - a high-performance voice and data server specifically designed for small- to mid-sized businesses and branch offices of larger companies. A key factor in the decision was the ability of IP Office to be integrated with the company's customer database.


"We plan to move to a new Microsoft CRM platform to handle our customer data, and when we do so we want to integrate the application with our communications network," said Troy Zoschke, information technology manager for Broadcast Marketing LLC. "By integrating Avaya IP Office with Microsoft CRM, we will be able to use incoming phone numbers to pull information from our database and automatically generate a screen pop for our agents, giving them the information they need to take care of our accounts more quickly and effectively."


Zoschke said another advantage of IP Office is a call recording feature that allows the company's sales team to record and document the terms of a transaction with the simple touch of a button. In addition, the system's Phone Manager Pro software lets each agent see if a colleague is on the phone or free to take a customer call, helping the business deliver more efficient service and eliminating phone tag.


Avaya IP Office also is proving simple for the company to administer. A simple graphical interface makes moves, adds and changes easy to accomplish from any computer connected to IP Office - including remotely dialing into the company's virtual private network. As a result, Zoschke is able to troubleshoot the system from home, eliminating unnecessary trips to the office to deal with issues during days off.


Easy-to-generate reports provide the business with call statistics and a host of additional data that can be used to manage its operations.


"IP Office is very simple to use, and it gives us the features and capacity we need for future growth," Zoschke said.


Avaya IP Office was sold to Broadcast Marketing Talking House by NACR, Avaya's largest certified Business Partner.


About Avaya

Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500 ®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol telephony systems and communications software applications and services.


Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site:


About NACR

Headquartered in Eagan, Minn., and launched in 1993 with only five employees, NACR has grown to more than 320 employees and 55 locations across the country. As the largest Avaya certified dealer worldwide, NACR has the comprehensive solution approach, technical expertise, and world-class facilities to meet business needs for everything from converged platforms to ongoing maintenance and repairs. For more information, call 1-888-321-NACR (6227) or visit on the Web at

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