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Avaya Marks 5th Anniversary with Enterprise Mobility Leadership Push


Avaya marked the 5th anniversary of its debut as an independent company, and stated a goal to become the global market leader in enterprise mobility and fixed-mobile convergence applications by 2008.

Avaya Inc. (NYSE:AV), a leading global provider of business communications applications, systems and services today marked the 5th anniversary of its debut as an independent company, and stated a goal to become the global market leader in enterprise mobility and fixed-mobile convergence applications by 2008. The overall global market for enterprise mobile solutions is projected to be $7.6 billion in 2008*.


Avaya also unveiled a plan to equip 8,000 of its most mobile workforce, including employees based in the Asia Pacific, with new fixed-mobile communications software, devices and network features, The fixed-mobile communications project forms part of the 'Avaya by Example' business transformation program in which Avaya uses its own technologies and services to increase efficiency, customer service and reduce cost (see Notes to Editors for information on other mobility solutions within this program).


Fixed-mobile communications solutions integrate fixed line and mobile networks, allowing people to move from one work mode to another transparently. Using Avaya's fixed-mobile communications solutions, mobile workers are able to extend the features found on their office desk phone - such as conferencing, voicemail and corporate directory information - to mobile devices. The company estimates the deployment will save $25 million a year through productivity gains, lower communications costs and other operational benefits.


The fixed-mobile communications solutions are planned to be deployed over the next three-years and expected to yield productivity gains in excess of 5 percent. The first phase involves enabling Avaya's network infrastructure to cope seamlessly between the demands of wired and wireless devices, and completion of trial evaluations. Currently, Avaya Mobile for Series 60 (one of the fixed-mobile communications solutions) is being trialed by 160 employees in the Asia Pacific, North America and Europe using Nokia Series 60 smartphones. The main deployment of devices, which is also likely to include dual-mode WiFi/cellular devices as they become available, is planned for 2007/2008.


Mark Leigh, President of Avaya Asia Pacific, said: "The seamless integration of fixed and mobile networks will change everyone's view of what mobile communications is and what it can do for businesses. Our goal is to become the global market leader in enterprise mobility and fixed-mobile convergence applications by 2008. The convergence of wired and wireless IP telephony, cellular systems and business applications is an important step in realizing our Intelligent Communications vision of providing customers with the ability to reach the right person, at the right time, by the right medium - over any network. Avaya Asia Pacific is already leading the charge in empowering enterprises with mobility solutions having successfully completed several trials this year and through our 'Avaya by Example' initiative sharing proven best practices with our customers."


Geoff Johnson, Vice President, Research Enterprise Networks, Gartner Asia Pacific said: "The first challenge for voice was the convergence with data; the second challenge will be the convergence of wired and wireless voice. The mobile workforce is demanding seamless connectivity and access to the IP voice applications they are now becoming dependent on in the office. Vendors need to recognize this early and respond with products to meet these needs."


Customers rolling out the new Avaya Mobility client include Pacific Internet, the largest telco-independent Internet Communications service provider in the Asia Pacific. Tan Jin Siong, Senior Vice President, Engineering & Network Operations of Pacific Internet said: "We are the first company in Singapore to pilot Avaya's mobility solution and believe this solution will enable our workforce to increase productivity, enhance sales and reduce communication cost when they are away from their primary workstation."


During the past 12 months, Avaya has established and strengthened major initiatives with the market leaders in mobile and cellular technologies, including Intel, Meru Networks, Motorola, Nokia, Research In Motion, ScanSoft and Symbian. Last month the company launched several new IP-based mobile solutions including productivity tools for teleworkers, and software downloadable over the air to enable Avaya customers to extend the capabilities of their office desk phones to Nokia Series 60 smartphones. Benefits include the convenience of one business number and one voicemail box, as well as access to enterprise-class features, such as multi-party conferencing, simultaneous call appearance on desk phones and mobile phones, group calling and call transfer.


Notes To Editors

Avaya Mobility Solutions

Avaya mobility solutions have been instrumental to the company's own business transformation program, helping increase the productivity and responsiveness of staff, and reduce costs across the organization.


Currently, more than 4,000 Avaya employees work "virtually" (where their primary location is not an office), logging into the company's network from homes, customer premises, hotels and other locations.

Avaya mobility solutions implemented across the company include:

  • IP Softphone: graphical user interface that makes it easy to place and receive calls from a PC or PDA using the worker's office phone number. About 10,600 have been deployed to Avaya employees; nearly all employees will be equipped by 2008.
  • Unified Communication Center (UCC): software application that allows mobile, remote and office workers to easily access telephone, web, wireless and business applications. Using UCC, employees can listen to and answer emails and launch conference calls using speech commands. About 2,800 seats have been deployed and nearly 60 percent of employees - those who are most mobile - will be using the technology by 2008. Productivity gains using UCC equate to 3-weeks time saved per sales person per year.
  • Modular Messaging: software-based voice, email and fax messaging platform, providing unified access to messages, anytime, anywhere from an array of devices. About 5,000 seats have been deployed; all employees are scheduled to be equipped by 2008.
  • Virtual Private Network (VPN): software-enabled secure encrypted tunnels through the public Internet providing network access for remote workers and linking sites. This initiative, that links all major Avaya sites, reduced network costs by $13 million over five years. By 2008 the company plans to have rolled out over 3,300 VPN phones which allow home office workers to simply plug their Avaya phone into a broadband connection. Nearly every Avaya employee has a laptop computer and VPN software so they can telework in case of a crisis.
  • WiFi: All major Avaya sites have WiFi wireless connectivity. A standard configuration across the world makes login easy without the need to reconfigure between sites. Currently, more than 150 employees use Spectralink WiFi phones.
  • Extension to Cellular technology: software that seamlessly bridges office phone services to mobile devices, permitting the use of just one phone number and one voice mailbox. Most major sites are equipped to use this technology.
  • Avaya Mobile for Series 60: Client software which extends the capabilities of Avaya Communications Manager to a Series 60 mobile smartphone - creating a virtual desk extension. This software runs on the Nokia Series 60 phone and works in conjunction with Extension to Cellular and Avaya Communications Manager.


*Internal analysis based on research with leading industry analysts. Figures relate to self-service speech access; telephony-based mobility clients; VoWLAN handsets; dual-mode/crossover infrastructure; WLAN infrastructure; planning and design.


About Avaya

Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500 ®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol telephony systems and communications software applications and services.


Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site:

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