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Avaya and SITA SC Form Global Alliance Dedicated to the Travel and Transportation Industry


Avaya and SITA SC announced a global alliance to bring the next generation of Internet Protocol (IP)-based communication products and services to the industry.

Avaya Inc. (NYSE:AV), a leading global provider of business communications applications, systems and services, and SITA SC, the only global communication services integrator dedicated to the travel and transportation industry (TTI), today announced a global alliance to bring the next generation of Internet Protocol (IP)-based communication products and services to the industry.


The companies will jointly supply and tailor advanced IP-based communication products and services, such as IP Telephony and Contact Centres, for SITA's 2,000+ customers and members. TTI customers will benefit from Avaya's global market leadership in IP telephony combined with SITA's experience and leadership in communication services integration for the TTI community.


Under the terms of the agreement, SITA will be licensed to resell Avaya's industry leading portfolio of products in over 220 countries and territories.


Through the agreement, SITA becomes part of a select group of strategic partners in Avaya's global alliance programme, targeted at system integrators and service providers. The programme will provide SITA with the resources, infrastructure and sales support required to supply integrated Avaya-managed solutions to its TTI customers worldwide.


The partnership brings best practices in networking and technology to the travel and transportation industry by combining Avaya's advanced portfolio of converged IP Telephony products with SITA's in-depth understanding of the sector. The alliance is the first of its kind in this sector for Avaya.


"Today travel and transportation companies must rely on technology more than ever before and they are under constant pressure to provide flexible environments that support the changing needs of their networks, all the while reducing IT-related costs," says Brijdeep Sahi, Vice President of Marketing at SITA SC. "By leveraging converged data and voice solutions companies become more flexible, can provide better security and service to all of their clients, whilst significantly driving down traditional communication costs."


"The travel and transport industry is now ready to embrace a new era of communication. Through this strategic alliance, we are able to provide customers in this industry with the best SITA and Avaya have to offer by combining our respective areas of expertise," said Lars Ole Hansen, European country group vice president, EMEA, Avaya. "IP telephony reduces costs and increases operational efficiency through unified and flexible networks, specific applications and a cost effective IP migration strategy."


About Avaya

Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500 ®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol telephony systems and communications software applications and services.


Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site:


About SITA

SITA SC is the only global Communication Services Integrator dedicated to the travel and transportation industry (TTI), providing consultancy in the design, deployment and management of complex communications solutions and reliably implementing, integrating and managing communication services. SITA SC is a commercially-managed not-for-profit organization, set up and wholly-owned by the air transport community.


Local, globally, SITA delivers solutions and services to the TTI and to international organizations and governments over the world's most extensive communication network. SITA SC supports the TTI in driving down costs, removing complexity and improving operational performance. As a cooperative, any profit it generates is returned to its member customers. It is registered in Brussels.


Further information can be found at:

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