View All News

B·A·R Honda Formula One Team Achieves PolePosition With Avaya Converged & Mobile Communication Systems


Avaya announced a contract with B·A·R Formula One (B·A·R HONDA).

Avaya Inc. (NYSE:AV), a leading global provider of business communications software, systems and services today announced a contract with B·A·R Formula One (B·A·R HONDA). B·A·R HONDA will migrate to IP telephony and improve mobile communication for engineering and operational staff who support participation in Formula One races all over the world. Completed in partnership with Avaya business partner STL Communications Ltd, the refit will enable the organisation to turn its IT and communication infrastructure into a competitive advantage on the track, keeping it at the forefront of Formula One racing.

The converged communication network has been installed at the company's 86,000 sqm team operations centre site and will be used by its trackside (race and test) teams. The installation of IP telephony enables the five buildings at the team headquarters to be viewed as a single, multiple-site operation — with centralised administration. This set up increases the efficiency and speed of employee communication both intra-site and between the team operations centre and trackside teams. Also, it will deliver significant time savings as well as an anticipated 30 per cent of communication costs incurred while on location at overseas races. This will arise from lower call costs and better routing of calls, particularly whilst the race or test team is on tour. By moving to one network, an increased level of disaster recovery supports each building to give an added level of protection for B·A·R Formula One's business-critical operations.

Commenting on the Avaya system, David France, head of IT, B·A·R Honda said: "By installing IP telephony we have delivered significant time savings and improved communication for our team members and partners. With over 19 races each year, the world of Formula One is extremely fast-paced on and off the track so the need for effective communication is critical. Team members need to be able to communicate with each whether they are at the factory or on the race track."

France added: "With our recent successes we are experiencing a period of sustained growth at the team operation centre in the UK so we were looking for technology that would underpin this and support our aggressive goal of becoming the world's leading Formula One team. Avaya's proposition met all of these requirements."

Communication at International Races
To support B·A·R Honda on the move, the Avaya system needs to meet the mobile working needs of up to 100 employees as they travel to 17 countries around the globe supporting the race and test teams. Trackside operations are supported by mobile offices built into large trucks. Each truck provides office and workshop space for essential team personnel, including team management and race engineers, and therefore needs to act as a fully-functioning satellite office.

Prior to the rollout of the Avaya system, each time a new mobile operation site was set-up for a race, B·A·R Honda personnel had to order temporary analogue phone lines that could not always be set up immediately. This put B·A·R Honda at a potential disadvantage against other competitors. With the new system in place, essential race personnel can now utilise broadband IP telephony with an Avaya softphone*, reducing the waiting time and costs involved in setting up multiple phone lines at a new site. Also, this improves significantly the accessibility of essential race personnel and will use less desk space, eliminating the need for handsets.

Also, during the 2005 Formula One race season, B·A·R Honda will be installing messaging software for its drivers and race managers to improve communication with key stakeholders whilst on tour. As part of the communication network, B·A·R will be adopting Avaya Speech Access voice dialling software to speed up internal and inter-site communication. These facilities enable tour teams to dial one number and 'speak' another employee name, allowing instant transfer to that person whilst on the move. This eliminates the need for the race and test team members to remember and dial many different numbers and improves productivity. Also, B·A·R Honda will be looking at testing applications such as wireless IP telephony, one number dialling and home working to increase the mobility and working capabilities of its employees.

Buddie Ceronie, vice-president for Avaya in the UK, Ireland and Southern Africa commented: "B·A·R Honda's new network will provide it with the capability to further improve communication and the relationship with its expanding fan and partner base, whilst delivering the full benefits of flexible working and IP telephony to its team."

"STL looks forward to continuing a long standing relationship with B·A·R Honda — and the new Avaya IP solution will certainly enhance global communication for the team. Centralised administration will simplify management of the Avaya systems for STL as we look to support B·A·R Honda in its challenge for the World Championship," said Brendon Cross, managing director of STL Communications Ltd.

Notes to Editors:
The converged communication network at the Brackley head office in Northamptonshire comprises: Avaya S8700 Media Server; G650 Media Gateway; IP Softphone; running on Communication Manager software. STL will be providing Avaya ServiceSpan (remote and on-site network monitoring services) 24 hours a day, seven days a week. The converged communication network interoperates with Foundry Networks switches.

* A softphone is software allowing a laptop to be used as a phone enabling mobile workers to have one device for e-mail and telephony.

About Avaya
Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol telephony systems and communications software applications and services.

Driving the convergence of voice and data communications with business applications — and distinguished by comprehensive worldwide services — Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site:

About B·A·R Honda
The Lucky Strike B·A·R Honda team achieved second position in the 2004 FIA Formula One World Championship. The end of last year saw Honda become an equity shareholder in the team in addition to its role of engine supplier and chassis development partner. The team's 2005 challenger for the forthcoming Formula One season, the B·A·R Honda 007 car, will be launched at the Circuit de Catalunya in Barcelona on January 16th. As the team enters a new era with stronger partnerships, improved technical innovation and increasing confidence, its ultimate goal is to win and continue its podium finish successes with race drivers Jenson Button and Takuma Sato.

About STL Communications Limited
STL was started by Brendon Cross in Oxford in August 1995 and quickly became established at the Oxford Innovation Centre in Mill Street before moving to Swinford Farm (Eynsham) in December 1997 and then to Park House, Witney, Oxfordshire in February 2000.

STL boasts an impressive range of UK-based clients including Airports, Local Government and no less than five F1 Racing Teams. This association with a host of world-class customers helps STL innovate communication solutions for the small, medium and large organisations that also make up its client portfolio. STL set up a least cost routing company, STL Network, in 1998 to provide reduced call costs, enhanced billing features and communication using world-class networks. This is the business acquired by Carphone Warehouse in 2004. STL Communications is official team supplier to the B·A·R F1 Racing team based at Brackley.

Categories: Press Releases
View All News