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Bank of Communications, One of China's Largest Banks, Selects Avaya to Enhance Customer Self Service


Avaya announced that Bank of Communications (BOCOM), one of the largest banks in China, will deploy Avaya Interactive Voice Response (IVR) systems to enhance customer self service to achieve higher levels of customer satisfaction and customer loyalty.

Avaya Inc. (NYSE:AV), a leading global provider of business communications applications, systems and services, today announced that Bank of Communications (BOCOM), one of the largest banks in China, will deploy Avaya Interactive Voice Response (IVR) systems to enhance customer self service to achieve higher levels of customer satisfaction and customer loyalty.


BOCOM will deploy 2500 lines of Avaya IVR system in its Shanghai headquarters and several regional offices. In the future, the bank will roll out the system to other major offices throughout the country. The Avaya solution will enable BOCOM to deliver round the clock services and to free contact center staff to focus on more important work and more important customers.


Using synthesized or pre-recorded speech, the system can respond to an incoming call, request specific information from the caller and provide information or services based on data from the caller. With the help of advanced IP communication technologies, clients will be able to interact with the bank's contact center through multi-channels, at any time, and from any locations. The system also supports speech enabling of existing web based applications using VoiceXML2.0, which gives businesses greater flexibility in how they build, deploy and manage speech applications.


BOCOM decided to upgrade its call center to a converged communications platform to more efficiently serve its customers with faster feedback, unified brand experiences, and more personalized services. The bank is keen to adopt leading IVR technologies to build a self service platform. Avaya was selected after rigorous testing and selection. The Avaya solution demonstrated outstanding technical features in terms of stability, scalability and interoperability, as well as strong support for the bank's business needs.


Avaya Interactive Voice Response automates common enterprise interactions and fulfillment between a business and its customers. It supports a variety of applications from stand-alone network connected self service applications to tight integration with a call center. By supporting international standards-based interfaces, the Avaya system can work in a large number of different configurations, and also makes it easy for application development.


During a self-service interaction, Avaya Interactive Response can collect basic call information and customer interaction data and then pass on this information to be processed by Avaya's intelligent routing solutions, allowing the bank to uniformly apply customer segmentation and routing instructions.


Luo Jun, Director of CRM Business, Avaya China, said: "It is our great pleasure to partner with BOCOM, one of the most prestigious banks in the country. This is another testament to our strength in IVR technologies and, more broadly, contact centers. As a leader in enterprise communications, we are committed to help banking customers bring together business applications and communications applications, so that they will be more efficient and agile in serving their clients."


The IVR system of BOCOM will be built on the Avaya Converged Communications platform which comprises of the S8700 media server and G650 media gateway.



Founded in 1908, Bank of Communications (BOCOM) is one of four oldest banks in China and one of the early note-issuing banks of China. BOCOM was also China's first state-owned shareholding commercial bank. On June 23, 2005, BOCOM was listed in Hong Kong, the first China based commercial bank of its kind to get listed outside of the Chinese mainland.


After years of development and intensive reform of its joint stock system, BOCOM has grown into a well-established modern commercial bank operating under a century old national brand with its well-defined development strategy, perfected corporate governance, well developed banking network, advanced operation and management, and quality banking service and sound financial status.


About Avaya

Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol telephony systems and communications software applications and services.


Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site: or the Avaya China Web site:

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