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Bury Metropolitan Borough Council Leads The Way To ImprovedServices For Citizens With IP Telephony


Avaya announced that Bury Metropolitan Borough Council hascompleted an overhaul of its communications infrastructure andmoved to Internet Protocol (IP) telephony and applications.Avaya Inc. (NYSE:AV), a leading global provider of business communications software, systems and services, today announced that Bury Metropolitan Borough Council has completed an overhaul of its communications infrastructure and moved to Internet Protocol (IP) telephony and applications. Working with Sabio, the innovative contact centre services and solutions company, Bury Metropolitan Borough Council (Bury MBC) has installed IP telephony and unified messaging to improve communication across its network of 150 sites to serve its 2,300 telephone users. This will allow the Council to save money and provide more effective communication with its 181,300 citizens.

Following the installation of the new system, Bury MBC is now in a better position to meet its e-government objectives, using IP telephony and contact centre applications as a platform for delivering electronic services to citizens. Bury MBC, one of the 10 Councils in Greater Manchester, has faced a variety of challenges in overhauling its communication infrastructure. The Council provides a full range of local government services such as street cleaning, bin emptying, highways and footpath repairs, housing provision, social services, education and libraries.

Bury Metropolitan Borough Council wanted to take advantage of the interoperability and open standards of Avaya's IP telephony by integrating it with the existing Cisco data network.

Reducing Costs
IP telephony was implemented to reduce overall telephony costs compared to the Council's previous BT FeatureNet system. This includes expected annual communication cost savings of about 20% - in addition to major improvements in features and facilities.

The new system provides voicemail and fax fully integrated with the Council's e-mail system. Also, the system includes industry leading call centre features and these are already in use in three of the Council's busiest service areas. Conference call facilities are available to all staff too.

Bruce Cape, ICT services manager, Bury Metropolitan Borough Council said, "We're now using IP telephony with 2,500 IP phones at over 100 sites across the borough - and the whole system is working very well. We've cut our telephony costs by 20% and are providing much better facilities - including excellent easy-to-use handsets, a corporate voicemail service integrated with e-mail and also conference call facilities for all staff."

Delivering workforce mobility
All staff now have "unified messaging" software to centrally manage their voice, fax and e-mail communication from their inbox rather than having to monitor each area inpidually with the risk of missing messages and enquiries.

Using "softphone" software with the new system, staff have the flexibility to use a laptop as a phone from home. Via their broadband connection and the council's own IP network, they can access e-mail and have their phone calls automatically perted to their home. Also, as a result of using one line for IT and telephony, communication and administration costs are reduced.

The contract was won as part of a competitive tender carried out with assistance from consultants. The tender from Avaya and Sabio was chosen because the IP telephony system and applications' met the requirements and the overall value for money demonstrated by the proposal.

Buddie Ceronie, vice-president for Avaya in the UK, Ireland and Southern Africa said: "Drivers such as modernisation of technology to support e-government services are increasingly leading local councils to look at new ways of working with technology partners to get the best results for their citizens. Bury Metropolitan Borough Council deserves recognition as it has taken the next step in using converged communication to drive down costs and improve its services, providing a benchmark for the rest of the sector to follow."

Photography available on request.

Notes to Editors
Bury Metropolitan Borough Council's converged communication network includes: Avaya S8700 Media Server and G700 Media Gateway driven by Communication Manager for IP Telephony and applications: Modular Messaging to manage communication through multiple channels; Contact Centre Management software; Avaya 4610 and 4620 IP Telephones.

About Avaya
Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500 ®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol telephony systems and communications software applications and services.

Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site:

About Sabio
Sabio is an innovative contact centre services and solutions company wholly focused on maximising contact centre performance for its customers. Sabio offers business consulting, technology integration and managed services and has worked with many major organisations across the UK and Ireland, including BSkyB, Newport City Council, Powergen, RHL, Scottish and Southern Energy and Yorkshire Building Society. For more information, visit

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