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Juice Wireless, Inc. Selected for Membership in Avaya Developer

09-21-2005

Juice Wireless, the market leader in mobile consumer data services, announced that it has been selected by Avaya for membership in the Avaya Developer

Juice Wireless, Inc., the market leader in mobile consumer data services, today announced that it has been selected by Avaya Inc. (NYSE: AV), a leading global provider of business communications applications, systems and services, for membership in the Avaya DeveloperConnection program.

 

Juice Wireless is a developer of mobile data services for end consumers, including mobileBday.com™ and CoolMobileGames.com™. Juice also creates mobile marketing solutions for leading brand, advertising and media companies. Juice's mobile data applications augment Avaya's IP telephony-based mobility solutions by providing users with a suite of integrated personal productivity, ticketing, e-commerce and entertainment capabilities for use on their browsers.

 

The Avaya DeveloperConnection program promotes the development, compliance-testing and co-marketing of innovative third-party products that are compatible with standards-based Avaya solutions. Member organizations have expertise in a broad range of technologies that includes IP telephony, contact centers and mobility applications - helping companies extend the value of multi-vendor networks and transform voice into a business application that delivers true value to the bottom line.

 

"Juice's participation in Avaya's developer program demonstrates our commitment to developing digital content that is functionally useful to the mobile consumer as well as entertaining," said David T. Herman, CEO of Juice Wireless, Inc. "For over two years, Juice Wireless has been working towards our corporate mission of digital content without limits. And our new relationship with Avaya is a big step towards making our vision of digital content appropriate to the medium, not media specific, a reality."

 

The Avaya DeveloperConnection program currently includes more than 1,000 software and hardware developer companies, integrators, service providers and customers. Members have created hundreds of innovative solutions tested for Avaya compliance, including natural language speech recognition applications, wireless services, specialized computer telephony integration and reporting capabilities, and applications tailored for specific vertical industries.

 

"Our Avaya developer community has become a catalyst for rapid innovation and the creation of new multi-vendor applications that help enterprises around the world embed secure, reliable communications capabilities into the fabric of their business - making their people more productive, processes more intelligent and customers more satisfied," said Eric Rossman, Avaya Vice President, Developer Relations and Technical Alliances.

 

As a member of the DeveloperConnection program, companies have access to a wide range of support from Avaya, including technical resources and training. Member companies must also meet rigorous Avaya criteria for customer satisfaction, product support, business operations, marketing and sales.

 

There are three levels of participation in the DeveloperConnection program: Innovator, Premier and Strategic, entailing progressive levels of marketing and sales involvement by the members. Juice Wireless is an Innovator member of the Avaya DeveloperConnection program.

 

Membership information and a listing of solutions developed and tested under the DeveloperConnection program are available at www.devconnectprogram.com.

 

About Avaya

Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol telephony systems and communications software applications and services.

 

Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site: http://www.avaya.com

 

About Juice Wireless

Juice Wireless, Inc. brings innovative, consumer-friendly and highly useful mobile content services to market as both direct-to-consumer products and as highly effective marketing services for the world's largest media companies and consumer brands. Juice's direct-to-consumer mobile services include Mobile Birthday Reminder™ (www.mobilebday.com) and Cool Mobile Games™ (www.coolmobilegames.com). Juice's mobile phone marketing services customers include AOL Impact Marketing, Conde Nast Corporate Sales, Hearst Corporate Marketing, Teen Vogue, The Gillette Company and SonyConnect. Founded in March 2004, the privately-held company is headquartered in New York City. Visit www.juicewireless.com.

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