View All News

Lowe Worldwide Recognises Benefits of IP Telephony and Wireless Working


Avaya announced that global advertising agency, Lowe Worldwide has chosen a single, converged communication network with Internet Protocol (IP) telephony and software applications for its UK headquarters in London.

Avaya Inc. (NYSE:AV), a leading global provider of business communication applications, systems and services, today announced that global advertising agency, Lowe Worldwide has chosen a single, converged communication network with Internet Protocol (IP) telephony and software applications for its UK headquarters in London. Working with Avaya business partner G3, Lowe Worldwide has installed a converged, wireless IP network to improve communication and support its flexible workforce to deliver better service to clients.


Recently, Lowe Worldwide moved its UK headquarters from Knightsbridge to Sloane Avenue in London. To make a smooth transition to the new site and improve the quality and flexibility of its communication, the decision was made to implement a new converged, wireless IP network.


In addition, by migrating to a converged network, now Lowe Worldwide is able to reduce management costs. These management costs include re-routing or setting up numbers when new employees join or new client teams are set up, as well as to support desk moves and the addition of new software applications.


Lowe Worldwide relies upon speed, instant communication and easy access to information for the delivery of its campaigns and concepts to clients such as Nokia, Saab, Tesco and Nestlé. By migrating to IP, employees are provided with new communication applications for improving the way the company does business such as multi-site conferencing; follow-me call routing; unified messaging and voicemail applications; and 'softphone' software to make and receive calls through laptops.


By implementing these applications with a wireless IP communication network, employees at Lowe Worldwide enjoy the flexibility of being able to roam the office to different client meetings, from the open plan work areas to the bar or the rooftop. Also, they can choose to work remotely from different locations such as branch offices, client offices or home.


To address the company's flexible working policy, Avaya wireless IP phones have been installed in the London office across the IP network to provide extra functions such as conference calls and additional ways of accessing different types of corporate data.


To support the company's new remote working capabilities and to guarantee the integrity of sensitive advertising campaign information, Avaya and G3 provided security consultancy to ensure that the new integrated Avaya IP telephony network was encrypted to the highest security standards. Lowe Worldwide wanted to take advantage of the interoperability and open standards of Avaya's IP telephony by integrating it with the existing Cisco local area network.


Adam Morrison, European IT Director, Lowe Worldwide said, "As one of London's leading advertising agencies, we work on many award winning campaigns. Our new IP telephony network provides us with ease of global communication and is flexible enough to meet all of the demands that are thrown at it. We now have the flexibility for employees to work remotely, whilst also being able to easily expand the network in the future." He continued: "By using wireless IP, our employees are no longer tied to their desks. We can bring clients into our bar for demonstrations and meetings on laptops, and our employees can work remotely or on the roof terrace - and literally do 'blue sky thinking'."


Buddie Ceronie, vice-president for Avaya in the UK, Ireland and Southern Africa said: "Lowe Worldwide operates in a highly competitive market where image and ability to compete are everything. By choosing IP telephony Lowe Worldwide is using communication technology as a differentiator, giving employees faster, more flexible access to information wherever they are whilst simultaneously delivering a better service to clients."


The contract was won as part of a competitive review between G3 and two other companies. The decision was made to standardise on an Avaya converged communication network because of the company's leadership in IP telephony and its ability to support Lowe Worldwide's flexible workforce, as well as the overall value for money demonstrated by the proposal.


G3 is providing ongoing maintenance for the communication infrastructure and is working with Lowe Worldwide to identify applications that will help the agency gain further benefits from IP telephony.


Photography available on request


Notes to Editors

Lowe Worldwide's converged communication network includes: Avaya S8700 Media Server; Communication Manager for IP Telephony, Avaya 3616 Wireless IP Avaya 4610 Wireless handsets.


Hardware and software was supplied to G3 by Avaya Value Added distributor, Crane.


Avaya business partner, G3 is winner of the Comms Channel Award 2005 'Best Convergence Solution' category.


About Avaya

Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500 ®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol telephony systems and communications software applications and services.


Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site:


About G3

G3 designs, delivers and maintains converged data and voice networks. G3 uses best of breed technology solutions to develop customers businesses. A leader and award winner in the market, G3 delivers reliable and proven IP communication solutions that will enable companies to lower risk, reduce costs and grow revenue. Focused on both large and small enterprises, G3 really understands the business needs of the customer. G3 is rare in fully understanding and delivering truly converged data and voice solutions, G3 has reference sites with many global household names throughout EMEA. - Voice/data convergence, talk to the experts - G3, visit the G3 Web site:

Categories: Press Releases
View All News