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Macromedia and Avaya to Deliver Integrated Conferencing Solutions to Service Providers and Enterprises


Macromedia announced the integration of Macromedia's Breeze

Macromedia, Inc. (Nasdaq: MACR) today announced the integration of Macromedia's Breeze Web conferencing solution with the Avaya Meeting Exchange audio conferencing solution, giving enterprises and service providers an integrated conferencing solution for on premise or in-network installation. Macromedia has also been certified by Avaya Inc., a leading global provider of business communications applications, systems and services, as a premier member of the Avaya DeveloperConnection program.


The Macromedia Breeze Avaya Adapter will be available to enterprises and service providers seeking to integrate Breeze with Avaya Meeting Exchange by the end of September. The solution simplifies conferencing start-up, by allowing Breeze users to automatically dial-out to selected attendees.


Customers can now take advantage of Macromedia's Breeze flexible, user-friendly Web conferencing capabilities to enhance their audio conferences directly from the Breeze meeting room. They can access Avaya Meeting Exchange audio conference controls such as muting or disconnecting participants, changing the volume and identifying speakers. Users can also record both audio and Web conferencing portions of a Breeze meeting, including synchronized recording of the telephone audio conference.


The high-impact Web conferencing capabilities of Macromedia Breeze let users meet instantly with anyone, anywhere to share presentations, applications, and engaging multimedia content, such as video and simulations. Breeze is delivered through the Macromedia Flash ® Player, which forms the backbone of the Macromedia Flash Platform and is currently installed on nearly 600 million Internet-connected desktops and mobile devices. This pervasive platform commands a million-strong developer community and leverages existing content on an array of devices. Users can instantly access Breeze from any standard Web browser without downloading and installing software.


The integrated solution is appealing to government, education, financial services, healthcare, telecommunications and other organizations who want an integrated audio and Web conferencing solution that can be installed on-premise, behind their firewalls, for security or confidentiality reasons.


The integrated solution also enables telecommunications and conferencing service providers to use their existing networks to quickly bring to market differentiated audio and Web conferencing offers that provide a more integrated user experience, lower their operating expense and increase margins.


"Working with Macromedia as a member of the DevConnect program, we are able to offer customers an integrated solution that will significantly improve their productivity and efficiency and provide a choice of either high security on-premise solutions or convenient hosted network service provider solutions," said Greg Brophy, director of product management for conferencing and collaboration, Avaya.


The Avaya DeveloperConnection program promotes the development, compliance-testing and co-marketing of innovative third-party products that are compatible with standards-based Avaya solutions. Member organizations have expertise in a broad range of technologies that includes IP telephony, contact centers and mobility applications - helping companies extend the value of multi-vendor networks and transform voice into a business application that delivers true value to the bottom line.


"Membership in Avaya's developer community leverages the openness and flexibility of Breeze, enabling the Avaya ecosystem to extend Web conferencing functionality and interoperability well beyond what is available for Avaya enterprise and service provider customers today," said Eric Weiss, vice president, telecommunications solutions, Macromedia. "By working more closely with Avaya, we can deliver carrier-grade and enterprise-wide solutions to the market, ensuring our customers can securely and reliably seize the new service opportunities offered by VoIP, conferencing and collaboration."


About Avaya

Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500 ®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol telephony systems and communications software applications and services.


Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site:


About Macromedia

Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices.


Copyright 2005 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, Macromedia Breeze, and Macromedia Flash are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.

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