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Local Marketing Company Pinpoints a new Avaya IPT Solution

  • Avaya technology and NSC implementation expertise enhance customer service

Pinpoint Pty Ltd based in Australia selected NSC Enterprise Solutions to upgrade its existing communications infrastructure to incorporate Avaya IP telephony to exceed its customer-driven results.

SYDNEY, Australia – Pinpointing the key factor driving the success of Asia-Pacific's largest and most thriving loyalty marketing company, customer service is undoubtedly critical for Pinpoint Pty Ltd who has today selected NSC Enterprise Solutions to upgrade its existing communications infrastructure to incorporate Avaya IP telephony with the goal of further exceeding its customer driven results.


As the undisputed leaders in designing and operating loyalty programs, Pinpoint has offices in Australia, China and Taiwan and a client base which includes leading organisations within the financial services, pharmaceutical, hospitality, retail and entertainment industries. According to Wayne Dickie, Pinpoint's General Manager, Infrastructure Services, a state-of-the-art, robust communications platform will play a vital role in improving the company's operations allowing it to continue to deliver award-winning customer-focused campaigns.


"We are in an exciting growth phase and while our existing Avaya equipment is still providing excellent service, we believe upgrading to a new Avaya S8720 media server and Communication Manager 3.1 with Conversion to IP-Connect will enable us to extend our service offerings and enhance our customer service strategy," he said.


Pinpoint has also added three Avaya Integrated Voice Response (IVR) systems. Automated voice prompts are now used to service customer contacts allowing Pinpoint to provide customers with a fast and efficient means of adding self-servicing 7 days a week, 24 hours a day. Depending on the environment, an Avaya IVR can offload between 5 and 25 percent of the incoming call volume.


"The Avaya solution provides Pinpoint with a robust, scalable, technologically advanced infrastructure designed to not only meet the requirements of its existing customers but also provides a strong platform for the company's continued growth," said Carlton Taya, Managing Director, Avaya South Pacific.

About Pinpoint
In Business since 1984, Pinpoint is Asia-Pacific's largest and most successful loyalty marketing company with more than 460 employees and a turnover in excess of A$300m. Pinpoint has a blue chip client base with an average tenure of 10 years and includes major organisations in the banking, insurance, hospitality, travel, retail, wholesale, manufacturing, real estate and media industry sectors.


About Avaya
Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet protocol telephony systems and communications software applications and services.


Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site:


About NSC
For more than 17 years, the NSC Group, a wholly Australian owned and operated company, has specialized in the design, implementation, management, and maintenance of highly sophisticated IP Telephony solutions. The NSC Group has two major subsidiaries - NSC Enterprise Solutions which offers business services, applications and solutions for converged voice and data networks, contact centres, customer relationship management, interactive voice response, unified messaging, outbound dialers and multi-service networks and NSC Carrier Technologies which was established in response to the growing number of projects involving the supply and integration of specialized technologies to the carrier market. Further information is available at


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