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Avaya Intensifies Channel Involvement Across MENA


Avaya has embarked on a six-city roadshow to impart valuable training to its business partners across the Middle East, North Africa and Turkey.

DUBAI - Following on the success of its Business Partner Conference earlier this year, Avaya has embarked on a six-city road show to impart valuable training to its Business Partners across the Middle East, North Africa and Turkey.


Kicking off in Egypt, Avaya will train more than 240 business partners in Saudi Arabia, UAE, Pakistan, Morocco and Turkey, and share technical know-how on its latest solutions to hit the Middle East market. In addition, Avaya will hold orientation sessions for its newly appointed partners to bring them up to speed on the company's focus and strategy. Last quarter alone, Avaya trained more than 100 business partners.


Avaya's channel growth mirrors the company's rapid regional expansion. The company has doubled its resources over the past six months, including its channel. Avaya has opened offices across the Middle East to meet demand fueled by the growth in the regions financial, healthcare, hospitality and telecom sectors. 


"We are aggressively expanding our operations across the region to keep pace with the strong demand from customers," said Roger El Tawil, channel and marketing director, Middle East, North Africa and Turkey, Avaya. "We are investing significantly in the training of our Business Partners as it is crucial that they are in sync with Avaya's latest offerings and solutions strategy. This training gives them a competitive advantage by helping them understand customer requirements and how Avaya's communications technology enables companies to solve business problems. We see this is one of the key differentiators that will allow us to crack new business opportunities and fuel our regional growth," added El Tawil.


About Avaya
Avaya delivers Intelligent Communications solutions that help companies transform their businesses to achieve marketplace advantage. More than 1 million businesses worldwide, including more than 90 percent of the FORTUNE 500 ®, use Avaya solutions for IP Telephony, Unified Communications, Contact Centers and Communications-Enabled Business Processes. Avaya Global Services provides comprehensive service and support for companies, small to large. For more information visit the Avaya Web site:


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