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Avaya Overall Leader in IP Telephony and Contact Center Markets in Asia Pacific


A recently published report by Frost & Sullivan shows the enterprise telephony market for Asia Pacific in 2007 is a robust $2.7 billion, a 10.2 percent increase over 2006.

SINGAPORE - According to a recently published report (Asia Pacific Enterprise Telephony Markets CY2007) by consulting company Frost & Sullivan, the enterprise telephony market for Asia Pacific in 2007 is a robust $2.7 billion, this is a 10.2 percent increase over 2006. The report also shows that in 2007, Avaya grew a healthy 21.2 percent. Furthermore, the company leads the IP Telephony (IP-PBX) market in the region with a 22.6 percent market share; with the closest competitor behind by five percent to Avaya in the same period. Avaya is the number one provider of IP Telephony solutions in 10 out of 14 countries in Asia Pacific.


Findings from the report reveal that this growth is the result of a concerted vertical focus by Avaya's Asia Pacific sales team to bring IP Telephony solutions to its customers. The consulting firm explains that Avaya has realigned its sales strategy to focus on delivering innovative IP Telephony applications to vertical markets including banking, finance, insurance, government, manufacturing, logistics, travel and hospitality industries. As a result, IP Telephony has contributed to the high growth in Asia Pacific revenues, and Avaya displaced competitors to lead in the IP Telephony market in Asia Pacific.


Additionally, the report shows Avaya leading the overall IP Telephony market share in the region, including China (30.7 percent), India (42.6 percent), Philippines (57.9 percent), Singapore (33.8 percent), Hong Kong (33.7 percent), Indonesia (30.9 percent), Malaysia (27.7 percent), Taiwan (28.8 percent), Thailand (29.8 percent) and Vietnam (31.5 percent). Avaya's services and development center in Dalian, which provides in-language support and low-cost software development for its telephony services, further strengthened its market leader position in China.


"It is all about the customers," said Mark Leigh, President of Avaya, Asia Pacific. "Our goal is to invest in delivering business communications applications necessary to solve our customers’ pain points and make them competitive in the market."


The report mentions that a few of Avaya's customers who have benefited from its enterprise telephony technologies include Singapore Press Holding (SPH) Bank SinoPac, Suncorp and Air China.


In a second report by Frost & Sullivan, (Asia Pacific Contact Center Applications Market CY2007), the market grew at 12.4 percent in 2007 with revenues of $666.5 million. Avaya continues its lead in the Contact Center Applications market with a growth of 15.1 percent, outdoing its nearest competitor.


As a testimony to Avaya's success, Frost & Sullivan recently presented the company the 2008 Contact Centre Applications Vendor of the Year and Enterprise Telephony Vendor of the Year awards at the Frost & Sullivan Asia Pacific ICT Awards. Selected by an independent panel, these awards are bestowed upon the company that has exhibited market share leadership through the effective implementation of market strategy in the Asia Pacific region. 


"Avaya displayed excellence in all areas of the market leadership process. The company saw the changes happening in the market and was there to support its customers. Its intense focus on market sectors and becoming a leader in verticals has differentiated it from other vendors," said Manoj Menon, partner, Frost & Sullivan.
About Avaya
Avaya delivers Intelligent Communications solutions that help companies transform their businesses to achieve marketplace advantage. More than 1 million businesses worldwide, including more than 90 percent of the FORTUNE 500®, use Avaya solutions for IP Telephony, Unified Communications, Contact Centers and Communications-Enabled Business Processes. Avaya Global Services provides comprehensive service and support for companies, small to large. For more information visit the Avaya Web site:


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