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Domino's Pizza to Deliver Avaya Unified Communications


Domino's Pizza has selected Avaya to complete a Unified Communications implementation encompassing integrated IP telephony, mobile communications and video conferencing services for its corporate staff and European network.

BRISBANE, Australia – Domino's Pizza has selected Avaya to complete a Unified Communications implementation encompassing integrated IP telephony, mobile communications and video conferencing services for its corporate staff and European network.


Unified communications was a key driver for Australia's largest pizza chain in moving to an integrated IP telephony environment from a legacy telephone system that could no longer meet the demands of its fast-paced business. It was a no-brainer, said Domino's Chief Information officer Barry Wiech.


"Consolidating our systems to provide better tools such as mobility and videoconferencing will provide us with significant productivity gains," said Wiech. "Our whole strategy is around reducing communications clutter. We turned to Comlinx and Avaya to bring email, instant messaging, desk and mobile phones together in a consolidated environment."


The new integrated platform will be rolled out in December 2008 by Avaya Gold-certified BusinessPartner Comlinx for about 160 corporate staff that support hundreds of franchise and corporate stores across 488 locations in Australia and New Zealand. Domino's also plans to implement IP-based video conferencing capabilities across its European network.


"In addition to the productivity gains, there are immediate tangible cost savings too," said Wiech. "We can eliminate our outsourced help desk call center software and bring it back in-house, and grow the system as required without having to make a huge financial investment in underlying network infrastructure. The Avaya unified communications platform is future-proof."


Integrated Video Conferencing and Mobility
"It was important that we deploy a better communications platform because we were spending a lot of money on mobile phone calls, flights and accommodation for our corporate staff," he said. "The Avaya technology not only reduces those costs, but will allow our staff to communicate more effectively."


Domino's Pizza will take advantage of Avaya's one-X® Mobile client software to connect RIM® BlackBerry® mobile devices* used by company managers to the new network. This seamless integration will allow users to gain access to the system's audio conferencing, voicemail, email, instant messaging and other features on these phones.


Avaya video telephony and endpoints from Polycom, an Avaya DevConnect member, will also be rolled out to provide IP-based video calling capabilities to the company's management staff.


Comlinx to Deliver "Out-of-the-Box"
Comlinx will deliver the solution straight "out-of-the-box" with no customisation required. "We can add different applications when it suits us," said Wiech. "The system is simple to use, you just switch it on and it works."


The implementation and training services provided by Comlinx and its expertise in the unified communications and networking markets made the difference, said Wiech.


"We don’t have to use two different vendors to provide the expertise that we need. Comlinx provided the right advice on how the Avaya platform and its underlying infrastructure work together," he said.


The first stage of the deployment will commence in December. During the second stage, to commence in early 2009, Domino's Pizza will extend IP-based video conferencing capabilities at its international offices in France, Belgium and The Netherlands.


"During stage one, we will introduce remote capabilities to handsets used by our management staff in Europe," said Wiech. "But by the second stage, we want to open up our communications channels across Europe even more with video conferencing.


"We will save money that would otherwise be spent on sending our staff overseas for meetings. Domino's Pizza is all about collaborating and sharing best practice strategies with all our franchisees in the most efficient and easiest way possible."


The Avaya Unified Communications solution is based on the Avaya Communications Manager 5.0, Avaya S8500 Media Server, Avaya G450 Gateway to terminate all endpoints, and Avaya Integrated System Administration software. The infrastructure runs over network infrastructure provided by Extreme Networks (wired Power-over-Ethernet) and Aruba Networks (WiFi). Staff will use Avaya 9640 and Avaya 1608 deskbound IP phones.


About Domino's Pizza Enterprises Ltd
Australian owned and operated, Domino's Pizza Enterprises Ltd is the largest pizza chain in Australia and is the master franchisor for the Domino's brand in Australia, New Zealand, France, Belgium and The Netherlands. Domino's Pizza Enterprises Ltd operates more than 748 stores and employs 16,000 people. Domino's Pizza Enterprises Ltd is Australia's first publicly-listed pizza company, having listed on the Australian Stock Exchange in May 2005.


About Comlinx
Founded in 2006, Comlinx is a Brisbane-based systems integrator that provides IP communications, contact center, security and mobility solutions with a strong focus on the enterprise and government sectors. Further information is available at


About Avaya
Avaya delivers Intelligent Communications solutions that help companies transform their businesses to achieve marketplace advantage. More than one million businesses worldwide, including more than 90 percent of the FORTUNE 500®, use Avaya solutions for IP telephony, unified communications, contact centers and communications-enabled business processes. Avaya Global Services provide comprehensive service and support for companies, small to large. For more information, visit the Avaya Web site at


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* The RIM and BlackBerry trademarks are owned by Research In Motion Limited and is registered in the United States and may be pending or registered in other countries.


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