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Intelligent Communications Critical to Financial Services Industry in China


Major Chinese banking and financial institutions are adopting Avaya's Intelligent Communications solutions to gain competitive advantage by managing their communications more efficiently and profitably.

BEIJING, China – The financial services industry (FSI) in China is set to move to a new paradigm leveraging collaboration technologies to better manage their customer and partner relationships amidst the increasingly fierce competition. Adoption of advanced communications technologies and applications approach will be pivotal to increase effectiveness and enhance productivity, which improves bottom line. Avaya, a leading global provider of business communications applications, systems and services, capitalizes on this demand by enabling FSI companies in China to operate more efficiently by providing Intelligent Communications solutions in response to changing market conditions.


Major Chinese banking and financial institutions are adopting Avaya's Intelligent Communications solutions to gain competitive advantage by managing their communications more efficiently and profitably. Increasingly, many Chinese FSI companies such as Bank of Communications, Industrial & Commercial Bank of China, China Merchants Bank, PICC Property & Casualty Co., and Harvest Fund Management Co., Ltd., are recognizing the business benefits that Avaya's business communications applications generate for their organizations.


"The rapid development of FSI in China requires that companies rethink their communications and customer service strategies. Financial service providers come to us because their customers are more demanding than ever and the deregulation of mainland financial sector means increased competition for profitability," said Dinesh Malkani, General Manager of Avaya China. "As a global leader in enterprise communications, Avaya can help FSI companies in China fulfill business goals with the help of Intelligent Communications. China is growing at a phenomenal pace and we can help them upgrade readily to meet the challenges of doing business in the twenty first century."


Chinese FSI is roaring ahead as Asia continues to boom. In anticipation of the continued expansion of Qualified Domestic Institutional Investor (QDII) program and positive economic outlook of Chinese economy, FSI companies in China are looking to expertly manage communications within the companies, as well as serving customers in a more prompt and customized manner.
Marcus Wei, research associate at Frost & Sullivan, said, "In today's increasingly global and complex FSI in China, companies face tremendous pressure to enhance operational efficiency due to the large number of branches and representative offices in different cities and the large pool of customers in such a big country. Hence it is imperative for them to adopt leading communications technologies and applications to become more "intelligent." Many FSI companies were early adopters of IP communications, and  FSI as a vertical is likely to be a forerunner in adopting unified communications and other leading applications as well. This unlocks substantial growth potential for companies specialized in these arena."


Avaya is a global pacesetter in configuring secure and reliable Internet Protocol (IP) telephony systems and communications software applications and services. Avaya's Intelligent Communications solutions have had huge positive feedback from Chinese customers who include banks, investment funds and many other areas. FSI companies have benefited from the increased efficiency that comes from Avaya's mobility/IP telephony solutions and back-office solutions.


Avaya's wealth of expertise and in-depth industry knowledge in FSI speaks for itself with its advanced and innovative technologies in Intelligent Communications solutions to help companies further enhance their competitiveness. Flagship business communications applications include Interactive Voice Response (IVR) systems to enhance customer service and satisfaction, IP-based communications system to improve operation efficiency such as mobility and conferencing, as well as multimedia centre services to provide more customized services.


Malkani added, "Avaya's proven track record and industry leadership in Chinese FSI is proof of our ability to build and deliver Intelligent Communications solutions that meet the changing needs of customers. With the surging demand on communication applications and services in FSI companies in China, we are confident that we will continue to lead the market and provide more innovative solutions to address evolving industry needs."


About Avaya
Avaya delivers Intelligent Communications solutions that help companies transform their businesses to achieve marketplace advantage. More than 1 million businesses worldwide, including more than 90 percent of the FORTUNE 500®, use Avaya solutions for IP Telephony, Unified Communications, Contact Centers and Communications-Enabled Business Processes. Avaya Global Services provides comprehensive service and support for companies, small to large. For more information visit the Avaya Web site:   


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