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Prime Communications Achieves "Small and Medium Business Expert" Distinction from Avaya


Prime Communications has been designated as a "Small and Medium Business (SMB) Expert" by Avaya.

PARSIPPANY, N.J. - Prime Communications announced today that it has been designated as a "Small and Medium Business (SMB) Expert" by Avaya Inc., a leading global provider of business communications software, systems and services.


To achieve ranking as "SMB Expert," authorized resellers who are part of Avaya's Business Partner program must ensure their account executives and systems engineers demonstrate proficiency in core areas that include customer support, technology knowledge and expertise, sales revenues and marketing support. The program is the first such specialized ranking established by Avaya for North America certified resellers in its BusinessPartner program who serve the SMB market. It includes training that focuses on IP telephony and Avaya solutions, sales and technical training on Avaya IP Office, one of Avaya's leading IP telephony solutions for small and medium businesses. IP Office is a secure, intelligent, and easy-to-use converged voice and data system designed especially for small and medium businesses. Avaya has sold more than 130,000 IP Office solutions to companies around the world.  


Prime Communications sells Avaya communications systems, design and implementation services to businesses nationally. 

"When SMB companies are considering migrating to IP telephony, they look to their trusted and proficient value-added reseller to show them what's possible for their business. With Intelligent Communications, Prime is able to demonstrate specifically what's possible for their business and employee needs, helping them see the value from enhanced productivity. This specialization helps give the customers the assurance that Prime can effectively communicate the value that Avaya IP telephony and Intelligent Communications brings to small and medium companies," said Rui DaSilva, director of sales operations.


"Smaller companies need crystal clear information on the capabilities of IP communications and the difference it can make to the way they operate their businesses, because whatever change they make can have a huge effect on their bottom line," said Trevor Gruenewald, vice president, North America sales channel for Avaya's SMB pision. "Authorized resellers in the Avaya Business Partner program who achieve 'SMB Expert' status are sending a message to their customers that they have the professional and technical expertise that’s honed for the smaller firm. Because Prime Communications is now qualified as an 'SMB Expert,' they have increased credibility with their smaller customers, and it reaffirms Prime Communications' commitment to excellence in serving small and medium firms with the highest standards and with the communications solutions from Avaya specifically designed to meet smaller companies' needs."


About Avaya
Avaya delivers Intelligent Communications solutions that help companies transform their businesses to achieve marketplace advantage. More than 1 million businesses worldwide, including more than 90 percent of the FORTUNE 500®, use Avaya solutions for IP Telephony, Unified Communications, Contact Centers and Communications-Enabled Business Processes. Avaya Global Services provides comprehensive service and support for companies, small to large. For more information visit the Avaya Web site:


About Prime Communications
Prime Communications’ mission is to become the leader in providing enhanced communications systems, managed network solutions, and consulting Services to small, medium, and large businesses by developing strategic Partnerships with "best in class" hardware and software companies that are uniquely positioned to address the convergence of voice, data, Internet, security, and video. For more information, visit


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