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Avaya Leads Worldwide Enterprise Fixed-Mobile Convergence Market

  • Avaya Garners Frost and Sullivan 2009 Global Market Leadership Award as Avaya one-X® Mobile Achieves 43 Percent Share of Advanced FMC Clients Market

Avaya is the top ranked vendor in Enterprise Advanced Premise-based Fixed-Mobile Convergence (FMC) market share according to a recently published report by consulting company Frost & Sullivan.

BASKING RIDGE, N. J. - Avaya is the top ranked vendor in Enterprise Advanced Premise-based Fixed-Mobile Convergence (FMC) market share according to a recently published report by consulting company Frost & Sullivan. The Worldwide Enterprise FMC Markets, 2008 report puts Avaya's share of the advanced FMC clients market at 43 percent -- more than 16 percentage points ahead of the second-place vendor.


Avaya has also received Frost and Sullivan's 2009 Global Market Leadership Award in the world enterprise FMC market, based on the continued success of its solutions in terms of market share, revenue growth, installed base and the breadth of product portfolio.


"Avaya has always stayed at the forefront of enterprise communications innovation. Its solid enterprise FMC portfolio, consisting of multiple mobility options and solutions, is the result of a true customer-oriented business strategy," said Alaa Saayed, industry analyst - Unified Communications, Frost and Sullivan.


Calling enterprise mobility "the most compelling element in the Unified Communications stack," Frost and Sullivan defines enterprise FMC as "any feature, service or product that allows a mobile device to connect with the corporate PBX or WLAN to either extend corporate features and applications or deliver cost-related benefits through the integration of wired and wireless networks." Emphasis is placed on advanced, premise-based FMC solutions requiring a soft client to deliver call control and PBX features such as single-number reach, single voicemail, corporate directory access deeper mobile handset integration.


"This report is evidence of Avaya's insight in developing communications tools to serve the needs of the enterprise," said Simon Woollett, vice president, Unified Communications, Avaya. "In the decade since Avaya launched our first enterprise mobility client, the market has grown from a handful of vendors to well over 100, and from a few early adopters to millions of users. We continue to deliver innovative, secure and reliable, communications applications that solve the challenges businesses face today, and will do so well into the future."


The report highlights Avaya as the current market leader in advanced FMC clients, and one of its pioneers. Avaya's core FMC products range from Avaya Extension to Cellular, a basic PBX-to-mobile extension, to Avaya one-X® Mobile, an FMC client with multiple Unified Communications features and capabilities. Among the key elements contributing to Avaya's leadership cited in the report:


  • The ability of Avaya one-X Mobile to support the major operating  systems in the market, including iPhone, RIM, Windows Mobile, Symbian, Palm, etc.
  • Enhanced call routing options, user controlled presence, conferencing and more in addition to basic PBX-to-cellular.
  • Complementary Avaya one-X applications including a web-based
    softphone; technology allowing users to manage communications tools and messages through speech commands; and an advanced UC desktop client.
  • Support for dual-mode (wifi/cellular) through Avaya DevConnect
    members, pitas and Agito Networks.
  • Partnerships with service providers for offers such as AT&T's Mobile Extension Service, including FMC offers and discounted mobile minutes.


The Frost and Sullivan report estimates that worldwide revenues for advanced, enterprise premise-based FMC solutions grew by 486 percent in 2008 over 2007(1). Further, Frost and Sullivan expects the compound annual growth rate (CAGR) to be approximately 61.4 percent for revenues and 72.6 percent for shipments between 2008 and 2015.


Year-over-year growth in the FMC market is attributed to company concerns about cutting mobile expenses, with Frost and Sullivan estimating that FMC solutions could provide savings of about 10 to 20 percent on the monthly mobile bill. Increasing productivity also remains a key priority for those companies adopting FMC solutions.


About Avaya

Avaya is a global leader in enterprise communications systems. The company provides unified communications, contact centers, and related services directly and through its channel partners to leading businesses and organizations around the world. Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service, and competitiveness. For more information please visit


(1) Regional splits of worldwide figure in terms of shipments: North America 41 percent; EMEA 36 percent; APAC 21 percent and CALA 2 percent


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