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Avaya Positioned as a Leader in Magic Quadrant for Corporate Telephony


Avaya has been positioned in the leaders quadrant in the Magic Quadrant for Corporate Telephony, 2009 report published by research and advisory firm, Gartner, Inc.

BASKING RIDGE, N.J. - Avaya, a leading global provider of business communications software, systems and services, today announced it has been positioned in the leaders quadrant in the Magic Quadrant for Corporate Telephony, 2009 report published by research and advisory firm, Gartner, Inc.*


Co-authored by industry analysts Steve Blood, Geoff Johnson and Jay Lassman, the report positions vendors in one of four quadrants based on the companies' completeness of vision and ability to execute on that vision. The four quadrants are Leaders, Challengers, Visionaries and Niche Players.


Vendors are evaluated according to their completeness of vision and ability to execute. The Gartner definition of completeness of vision includes market understanding, innovation, marketing, product and geographic strategies among the key criteria. The ability to execute concentrates on products and services, company viability, marketing execution, customer experience and operations among the criteria. According to Gartner, vendors listed in the leader's quadrant "demonstrate strength and can affect market trends in all the criteria on which they are evaluated. Leaders tend to have broad geographical coverage across the globe, or particular strengths in one or more key global markets."


According to the report, "the corporate telephony market has evolved from one of proprietary hardware toward one of standards-based hardware and software largely designed to support the next generation of communications." While acknowledging that the market is not wholly there yet, the report calls new developments "encouraging," as "companies can use communications to deliver benefits across the organization, while consolidating technologies..." Further, the report states:


"To meet the demands of this corporate telephony market, successful suppliers offer scalable solutions using technologies that leverage Internet-based architectures such as Session Initiation Protocol (SIP), but that still provide the necessary levels of resilience, functionality and integration into IT applications with the voice quality demanded by users."


"Avaya continues to be a leader in the corporate telephony market, extending our track record of innovation with the launch of Avaya Aura this year," said Linda Dotts, vice president, Unified Communications Product and Solutions Marketing, Avaya. "Avaya Aura's SIP-based, unified communications architecture brings the performance, flexibility and reliability of our telephony solutions to customers as the platform for all real-time and non-real-time communications."


The report is available for sharing at the following link:


About Avaya

Avaya is a global leader in enterprise communications systems. The company provides unified communications, contact centers, and related services directly and through its channel partners to leading businesses and organizations around the world. Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service, and competitiveness. For more information please visit


* Magic Quadrant for Corporate Telephony, 2009, Gartner, Inc.,

August 5, 2009


The Magic Quadrant is copyrighted 5 August 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select on those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including warranties of merchantability or fitness for a particular purpose.


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