View All News

Avaya Steps Up Commitment to Provide Intelligent Communication Capabilities to Small and Medium Businesses in EMEA


Avaya is introducing new software capabilities to address the communication needs of small and medium businesses (SMBs) in Europe, the Middle East and Africa (EMEA).

Avaya Inc. (NYSE:AV), a leading global provider of business communications applications, systems and services, is introducing new software capabilities to address the communication needs of small and medium businesses (SMBs) in Europe, the Middle East and Africa (EMEA).


"We are committed to developing our product portfolio for businesses employing less than one hundred employees. This segment is one of the highest growth areas of IP telephony and business communication applications," said Patricia Hume, group vice-president, Avaya's Small and Medium Business Solutions group. Research has shown that 50% of companies in this segment will be using VoIP by 2008 ¹. As such, they are rapidly adopting IP telephony to improve their communication systems and reduce costs through features such as call forwarding, conferencing, unified communication and other applications.


Integration and flexibility benefits with IP Office 3.1

To enable greater mobility, Avaya is introducing a new wireless feature that combines IP telephony and DECT into IP Office release 3.1. This means that employees who do not have a desk phone, or who are frequently away from their desk phone, can move around multiple work locations with a DECT cordless phone to which calls are perted. This means that employees avoid missing calls.


For additional flexibility, those employees who are mobile in the workplace can 'twin' their desk phone and DECT phone together with just 'one number'. This one number enables both the desk or softphones and DECT phones to ring simultaneously, so they do not have to worry about forwarding calls from one phone to another.


Following Avaya's acquisition of Tenovis with its strong focus on the SMB market, IP Office 3.1 will extend compatibility of IP Office with a range of Avaya-Tenovis telephones. The Avaya-Tenovis T3 digital phones on IP Office, which were previously only compatible with the Tenovis Integral systems, will provide SMBs with more choice and an enhanced migration path to IP telephony. As a result, customers with earlier versions of the Integral family, such as version 3, can take advantage of menu-driven phones that they are familiar with together with IP Office software such as integrated voicemail, contact centre capabilities, computer-based call management, conferencing and call forwarding.


"SMBs are constantly finding new and exciting ways to benefit from IP telephony - whether by improving customer service, enabling mobility or increasing productivity," said Hume. "With the new functions available in IP Office 3.1, Avaya is now offering its early Integral customers a clear migration path to experience the increased benefits and cost savings available through IP Office, without the need to invest in new IP phones."


Natalie Foers, managing director of Avaya SMB distributor, MTV Telecom commented: "It is encouraging to see Avaya continue its investment in communication systems and applications specifically for the SMB market in Europe. As a UK distributor, having research and development on our doorstep really helps us to meet the needs of our resellers and end-customers. IP DECT is a great example of a new software application developed here to provide SMBs with greater mobility to support their employees."


A new market strategy to meet the needs of SMBs in EMEA

After researching how SMBs in EMEA are using IP telephony, Avaya is developing its multi-channel strategy working in conjunction with its business partners throughout the region, enabling customers to more easily purchase the communication platforms and applications. To support this approach, Avaya's vertical market strategy focuses on delivering business consultancy and communication systems specifically to SMBs in the healthcare, property, car dealership, education, retail, accounting and financial services sectors. Already this approach has enabled the company to achieve significant market share in these industries.


"The communication needs of small and medium enterprises have traditionally been under-served by the industry, which has tended to follow a one-size-fits all approach," says Mike Cansfield, research director at Ovum. "The challenge is to develop products and services that are flexible and meet the particular needs of small businesses. Broadband particularly can help SMEs not only communicate more effectively, but also improve their business processes."


Avaya IP Office 3.1 will be available across EMEA by January 2006.


Notes to Editors:

Avaya has a strong focus on the SMB market, which was re-enforced with its acquisition of Tenovis in November 2004. Avaya undertakes research and development for SMB systems at its technology campuses in Welwyn Garden City, UK; Frankfurt, Germany; Lincroft, New Jersey, USA and Pune, India.


¹ VoIP Is Killing Traditional Telephony: Report (May 05, 2005)

By Matthew Friedman

Networking Pipeline
Info-Tech Research says that 50% of small to medium sized enterprises will be using VoIP by 2008.

The rapid adoption of Voice over IP (VoIP) is killing off traditional telephony, with 50% of small- to mid-sized enterprises expected to rely on VoIP by 2008, according to a new study by Info-Tech Research.


About Avaya

Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500 ®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol telephony systems and communications software applications and services.


Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site:

Categories: Press Releases
View All News