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Cross Telecom, Inc. achieves Avaya Services Delivery Specialist Certification


In addition to the previously achieved Implementation Specialist & Support Specialist certifications, Cross has become the very first Avaya Business Partner to achieve the Integration Expert designation.

BLOOMINGTON, Minn. - Cross Telecom, Inc. today announced that it has achieved an additional Services Delivery Specialist (SDS) certification from Avaya, a leading global provider of business communications systems, software and services. In addition to the previously achieved Implementation Specialist & Support Specialist certifications, Cross has become the very first Avaya Business Partner to achieve the Integration Expert designation. This means that Cross has demonstrated proficiency in the skills and qualifications needed for expert delivery of the full range of implementation, support & integration services to Avaya customers. 


Cross, through significant investment in world-class professional service resources and perfecting its service delivery best practices has emerged as a true business transforming communications technology integrator. As the only Avaya Business Partner to have achieved all three SDS certifications, Cross has displayed its ability to support its customer at the very highest level of service, all the way through the lifecycle including planning, design, implementation, optimization and post implementation support. To achieve all three SDS designations, Cross had to pass rigorous SDS criteria specifically tied to service competency, quality processes, best practices and documented delivery of customer successes.


"Business Partners like Cross enable customers to be fully confident that they will receive the highest level of service for the care of their communications systems," said Carol Giles Neslund, vice president, North America Channel Sales, Avaya. "It gives us great pleasure to see Cross carry all three Avaya SDS designations and know they are serving our customers."


"Cross is excited to be able to bring this unmatched set of capabilities to our customer relationships," said John Delozier, Executive Vice President, Cross Telecom. "The SDS certification process, while very painstaking, has enabled Cross to display a unique set of skills and capabilities that are simply unmatched in our industry. The investments we have made in the very best people, practices and processes have not only paid off in our becoming the only Avaya Business  Partner to have achieved all levels of SDS certification, they pay off each and every day for our customers."


The Avaya SDS program has three areas of designation for Platinum, Gold and Silver-certified Avaya channel partners, including Implementation Specialist, Support Specialist and the highest level, Integration Expert. Participating channel partners have access to Avaya Global Services methodologies and tools to help them deliver a quality service experience to customer. In addition, they receive a broad range of financial, sales, marketing and support benefits.


About Cross

Cross is an Avaya premier, National Platinum Business Partner and Business Partner of the Year award winner and Cisco Silver Certified Partner. By providing a complete portfolio of Voice, Data, IP Telephony, Wireless, CrossNet Maintenance and Support, Professional Services and Cross University, Cross has defined itself as a complete end-to-end integrator of converged technologies nationwide. Having one of the largest and most experienced technical teams within the industry, Cross delivers business transforming communications solutions that will create a distinct competitive advantage for our customers.


About Avaya

Avaya is a global leader in enterprise communications systems.  The company provides unified communications, contact centers, and related services directly and through its channel partners to leading businesses and organizations around the world. Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service and competitiveness. For more information please visit

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