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DICTRONICS Achieves "Small and Medium Enterprise Expert" Distinction from Avaya


DICTRONICS has been designated as a "Small and Medium Enterprise (SME) Expert" by Avaya.

NEEDHAM, Mass. - DICTRONICS Inc. announced today that it has been designated as a "Small and Medium Enterprise (SME) Expert" by Avaya Inc., a leading global provider of business communications software, systems and services.


To achieve ranking as SME Expert, authorized resellers who are part of Avaya's BusinessPartner program must ensure their account executives and systems engineers demonstrate proficiency in core areas including customer support, technology knowledge and expertise, sales revenues and marketing support.  


The program is the first such specialized ranking established by Avaya for North America certified resellers in its BusinessPartner program who serve the SME market. It includes training that focuses on unified communications and contact centers, as well as Avaya solutions, sales and technical training on Avaya IP Office.


Avaya IP Office is a leading IP telephony solution for small and medium enterprises, and provides a secure, intelligent, and easy-to-use converged voice and data system. Avaya has sold more than 130,000 IP Office solutions to companies around the world.


DICTRONICS sells Avaya Enterprise and Small Enterprise communications systems, design and implementation services to businesses with locations nationally and internationally.


According to Ernie Ashley, vice president of DICTRONICS' Telecommunications pision: "The achievement of the Small and Medium Enterprise Expert distinction by Dictronics continues our commitment to having a total understanding of the systems and applications upon which businesses rely for their communications needs. In addition, it further strengthens the commitment we have demonstrated in the past through the award by Avaya of their Gold level Enterprise certification and special expertise we have achieved within Unified Communication, Mobility, and Messaging. It demonstrates to our customers, without regard to their size, that their issues will be met with understanding and a total commitment to cost effective, scalable, and highly reliable solutions."


DICTRONICS has consistently received top honors from Avaya, including Gold level Enterprise certification, as well as expert level designations in important areas such as Unified Communications, Voice Messaging, and Mobility.


"Smaller companies need crystal clear information on the capabilities of IP communications and the positive impact it can make on the way they operate their businesses," said Trevor Gruenewald, vice president, North America sales channel for small and mid-sized enterprises (SMEs), Avaya. "Authorized resellers in the Avaya BusinessPartner program who achieve SME Expert status are sending a message to their customers that they have the professional and technical expertise that is honed for the smaller firm.


"Companies that are certified by Avaya as SME Experts represent a commitment to excellence in serving small and medium firms, and meet the highest standards when it comes to delivering communications solutions specifically designed to meet smaller companies' needs."


About Avaya
Avaya is a global leader in enterprise communications systems. The company provides unified communications, contact centers, and related services directly and through its channel partners to leading businesses and organizations around the world. Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service and competitiveness. For more information please visit


Dictronics has been supplying communication solutions to companies of all sizes for more than 50 years. Dictronics is a specialist in Unified Communications, Messaging, IP Telephony and Mobility solutions from industry leading companies such as Avaya. Long term relationships are assured through the consistent commitment to customers by our highly knowledgeable and long tenured personnel. Customer can be assured that they will be working with people who care and are committed to customers for the long term. For more information visit the Dictronics web site:


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