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Netcall's CallMeBack has been Rated "Avaya Compliant"

  • CallMeBack is now compatible with Avaya Aura™ Communication Manager; Helps businesses like Halifax provide a joined up service

Avaya Aura is an evolution to the open, reliable, and extensible IP communications platform.


CAMBRIDGE, UK - Netcall, a leading provider of automated call back solutions today announced that its CallMeBack solution is compliant with Avaya Aura™ Communication Manager from Avaya, a leading global provider of business communications applications, systems and services.


Avaya Aura is an evolution to the open, reliable, and extensible IP communications platform. Avaya Aura packages new and existing functions, including Communication Manager, and enables SIP-based session management.


CallMeBack provides web site visitors with the option to fill in a simple online form to request a callback from a skilled customer service representative, either immediately, or at a more convenient time of their choice.


"Securing the most up-to-date Avaya compliance for our CallMeBack version 3 is tremendous and allow us to win new business while providing our existing customers with an even more efficient and effective service," said Richard Farrell, Chief Technical Officer of Netcall. "By working closely with Avaya and having access to a wider range of resources we are able to speed up deployment times allowing us to introduce new Avaya approved products to the market, enabling our customers to improve staff productivity and customer service levels."


One of the companies benefiting from the interoperability of Netcall's CallMeBack and Avaya solutions is Halifax. Halifax, which provides personal banking and lending services to around 25 million customers, is a member of the HBOS Group, one of the UK’s largest financial organisations. Halifax is committed to enabling customers to contact the bank through their channel of choice, whether it be at their local branch, by telephone or the internet.


Chris Hulse Head of Commercial (E-Commerce) explains: "We believe that by giving online customers the opportunity to request a call back we have been able to provide a more complete service."


Netcall is a member of the Avaya DevConnect program - an initiative to develop, market and sell innovative third-party products that interoperate with Avaya technology and extend the value of a company's investment in its network.


As a Gold DevConnect member of the program, Netcall is eligible to submit products for compatibility testing by the Avaya Solution Interoperability and Test Lab. There a team of Avaya engineers develops a comprehensive test plan for each application to verify whether it is Avaya compliant. Doing so ensures businesses can confidently add best-in-class capabilities to their network without having to replace their existing infrastructure—speeding deployment of new applications and reducing both network complexity and implementation costs.


"By offering compliance testing to the many innovative companies like Netcall who are members of our DevConnect program, Avaya promotes fully interoperable solutions that help businesses unleash powerful new possibilities," said Eric Rossman, vice president, developer relations and technical alliances, Avaya. "They are able to use Unified Communications to connect employees and customers to information from wherever they are, over whatever device they have available – getting more out of their multivendor network and delivering new value to their bottom line."


About Avaya


Avaya is a global leader in enterprise communications systems. The company provides unified communications, contact centers, and related services directly and through its channel partners to leading businesses and organizations around the world. Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service and competitiveness. For more information please visit For more information on the Avaya DevConnect program, visit


About Netcall


Netcall is a UK company listed on the Alternative Investment Market (AIM) of the London Stock Exchange. Based near Cambridge, Netcall develops and supplies innovative communication solutions to organisations of all sizes, including many blue-chip companies with global contact centre operations. As the leading specialist in callback, auto-messaging and contact solutions, Netcall helps organisations globally to increase profits and productivity while improving customer satisfaction and employee morale. Solutions are deployed either on-site or as hosted managed services using Netcall's Intelligent Communications platform (ICP). The company has more than a decade’s experience of owning and running a high-availability service platform co-located with international carriers. Netcall's customer list includes BT, BUPA, First Direct, Halifax, Lloyds TSB, npower, Prudential, RBS (The Royal Bank of Scotland Group), United Utilities and Vertex. Visit for more information.

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