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BankMuscat Chooses Avaya Unified Communications to Benefit Customers and Staff

  • Sultanate's Leading Bank Connects 1600 Users with customers in its New Head Office with Avaya Aura®

One of the GCC's most forward-thinking banks announced today that it has successfully deployed Avaya Aura® to enhance customer service and boost productivity.

MUSCAT, Oman – One of the GCC's most forward-thinking banks announced today that it has successfully deployed Avaya Aura® to enhance customer service and boost productivity. BankMuscat has more than 1600 staff in its new head office, located in the Airports Heights area of Muscat, and today announced plans to extend its Avaya unified communications to its 120+ branches around the sultanate, creating one of the largest Avaya networks in Oman.

Empowering BankMuscat staff and the branch network to serve customers in a timely, informed and proactive way, Avaya's unified communications solution streamlines the bank's operations by giving employees the tools and information they need to better serve its growing customer base. Using Avaya's SIP (session initiation protocol)-enabled platform and various mobility applications, BankMuscat has reduced the cost of its communications in order to focus on core business – looking after its customers' banking needs.

"Transparent and seamless communication is at the heart of any banking relationship, and working with Avaya gives BankMuscat a platform to better understand our customers' requirements while improving the speed and efficiency of our communications with them. Since we initially deployed an Avaya network, BankMuscat has seen a 30% reduction in communications costs as well as a 15% increase in our operational efficiency," said John Cooper, Deputy GM, IT & Operations, BankMuscat.

Considered Oman's best bank, BankMuscat saw the move to its new corporate headquarters as an incentive to unify and streamline its previous approach to external and staff communication.

"The most forward-thinking banks in the Middle East recognize that effective communications enable them to serve their market and be as agile as possible in introducing new services and opportunities while running a more collaborative and productive operation. BankMuscat has put unified communications at the heart of their business as a way to reach out and listen to customers, and they are seeing measurable benefits from the Avaya solution," said Nidal Abou-Ltaif, Vice President of Emerging Markets, Avaya.

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About Avaya
Avaya is a global leader in enterprise communications systems. The company provides unified communications, contact centers, data solutions, and related services directly and through its channel partners to leading businesses and organizations around the world. Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service and competitiveness. For more information please visit

About BankMuscat
With assets worth over US$15 billion, BankMuscat (SAOG) is the leading financial services provider in Oman with a strong presence in Corporate Banking, Retail Banking, Investment Banking, Treasury, Private Banking and Asset Management. The Bank has the largest network of 130 branches, 386 ATMs, 131 CDMs and 4500 PoS terminals. BankMuscat holds the rare distinction of being voted the 'Best Bank in Oman' for seven years by The Banker, FT London; nine years in a row by Global Finance and Euromoney. It is the world's first PCMM Level 3 certified bank for benchmark human resources practices. The Bank is the recipient of the prestigious Hewitt recognition as the Middle East's Best Employer 2009 and was declared an Investor in People (IiP) organization in January 2007, becoming the first banking organization in the MENA region to be awarded the global recognition.

Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. Some of the key factors that could cause actual results to differ from our expectations include: our ability to develop and sell advanced communications products and services, including unified communications, contact centers and data solutions; our ability to develop our indirect sales channel; economic conditions and the willingness of enterprises to make capital investments; the market for advanced communications products and services, including unified communications and business collaboration solutions; our ability to remain competitive in the markets we serve; our ability to manage our supply chain and logistics functions; the ability to protect our intellectual property and avoid claims of infringement; our ability to effectively integrate acquired businesses into ours; our ability to maintain adequate security over our information systems and recover critical systems; environmental, health and safety laws, regulations, costs and other liabilities; our ability to mitigate risks associated with climate change; the ability to retain and attract key employees; risks relating to the transaction of business internationally; pension and post-retirement healthcare and life insurance liabilities; and liquidity and our access to capital markets. We caution you that the foregoing list of important factors may not contain all of the material factors that are important to you. For a further list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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