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Boston Red Sox Gear Up with Avaya Collaboration Solutions

  • Avaya and Carousel Industries Selected for New Communications Technologies to Boost Business Collaboration and Enhance Fan Experience

Avaya has been selected by the Boston Red Sox as their exclusive provider of next-generation UC and collaboration technology.


Key Takeaways:


●  Avaya selected by the Boston Red Sox as exclusive provider of next-

    generation Unified Communications (UC) solutions.

●  New business collaboration capabilities will support traveling staff

    during away games, scouting and training, as well as boost fan


●  Avaya Flare® Experience to provide multi-modal communications –

    voice, video, email, IM, Web interfaces – in luxury sky boxes and for



BASKING RIDGE, NJ — Avaya, a global provider of business communications and collaboration solutions and services, today announced that it has been selected by the Boston Red Sox as their exclusive provider of next-generation UC and collaboration technology. These solutions improve the ability for staff to collaborate more easily and enhance services to fans. Carousel Industries, a Platinum-certified Avaya Connect Channel Partner, will install, manage and maintain the solution for the Red Sox.


Avaya Aura® architecture and applications, including conferencing, mobility and contact center solutions, will help Red Sox staff work together more effectively regardless of their physical locations. The technology will support staff whether they are at Fenway Park; JetBlue Park, the Club's Spring Training and Player Development Complex in Fort Myers, Florida; Anfield with Liverpool (UK) Football Club, which was acquired last year by the Red Sox' parent organization, Fenway Sports Group; or attending away games, scouting expeditions and training camps.


The Avaya Flare® Experience will help provide an extra special touch to fans in luxury sky boxes and to the team's executives. Delivered on the Avaya Desktop Video Device, the Avaya Flare Experience can serve as a kiosk or personal communications device with quick and easy access to real-time communications and collaboration tools including desktop video, social media, audio/video/web conferencing, multiple directory access, presence, instant messaging, and contextual history.


Traveling team members will have easy, real-time access to voice calls, features, directories, messages, etc. -- just as if they were in Fenway -- with their mobile devices tied into the team's Avaya Aura enterprise communications via Avaya one-X® Mobile and Avaya one-X Communicator end-user clients.  


Ticketing and customer service will be enhanced to better match customers with subject matter experts through dynamic management of the ever-changing contact center environment, so when interest in one particular area runs high, agents can be quickly moved into place to handle the volume.  


"These new collaboration tools help us improve the fan experience and customer service by allowing our team – regardless of where they are – to communicate more easily and efficiently, all while reducing costs by eliminating expensive conference calling and toll charges."
Sam Kennedy, Executive Vice President and Chief Operating Officer
The Boston Red Sox


"As with any industry, meeting today's business collaboration challenges requires a fundamentally new approach to how you communicate. As a leading industry innovator in unified communications, we look forward to working with The Red Sox to deliver advanced capabilities to help them communicate more easily, efficiently and productively, while also positioning them to deliver new fan amenities."
Joel Hackney, Senior Vice President, Global Sales and Marketing & President, Field Operations


Additional Resources:

●  For more information on The Avaya Flare® Experience, click here.

●  For more information on the Avaya Aura® Communication Manager, click here.

●  Visit the Boston Red Sox homepage here.


Unified communications, UC, business collaboration, Avaya Flare, Avaya Aura, Avaya Communications Manager, 


About Avaya
Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, data solutions and related services to companies of all sizes around the world. For more information please visit


About Carousel Industries
Carousel Industries designs, delivers and supports technology solutions that become the foundation of our clients’ businesses. This includes unified communications, virtualization, Voice over IP (VoIP), video conferencing and collaboration and data infrastructure solutions. Since Carousel was founded in 1992 we’ve grown an average of 30% - 50% per year with 2010 revenues of over $220 million. Today we have over 5,000 customers, including 35 of the Fortune 100. Carousel has been recognized by both VAR and CRN Magazines as one of the top technology integrators in the US and we’ve been listed in the Inc. 500 five times.


Carousel is headquartered in Exeter, RI with over 850 employees working from offices in 23 locations across the US, including over 250 service technicians deployed across the country. For more information visit


Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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