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Avaya’s Patti Moran Named a 'Power 100 Woman of the Channel' by CRN Magazine


Avaya announced that Patti Moran, senior director of Go-To-Market Marketing and Communications, Avaya, has been recognized as a 2012 "Power 100" Woman of the Channel by CRN Magazine.

Basking Ridge, New Jersey—Avaya, a global provider of business communications and collaboration systems and services, today announced that Patti Moran, senior director of Go-To-Market Marketing and Communications, Avaya, has been recognized as a 2012 "Power 100" Woman of the Channel by CRN Magazine.


An elite subset of CRN’s annual Women of the Channel list, the “Power 100” designation is awarded to the highest ranking women holding the most prominent channel-focused positions in a vendor or Solution Provider organization. These women have made a name for themselves as influential leaders within their own company, and the IT channel as a whole.


This year’s Power 100 Women of the Channel were selected by the editors of CRN Magazine from a field of applications and nominations from vendor channel organizations, distributors and solution providers.


"Now in its 9th annual publication, CRN’s special "Women of the Channel" issue is one of our most popular of the year," said Kelley Damore, VP, Editorial Director, UBM Channel.  The "Power 100" designation is a special achievement award given to an elite subset of our Women of the Channel list.  It’s given to a small group of female executives based on their accomplishments over the past year, and their dedication to driving the overall success of the IT Channel. We want to honor and congratulate these women for their contributions to the industry and their respective organizations."


Moran oversees marketing and communications for Avaya’s go-to-market initiatives and channel programs, which includes the delivery of consistent, relevant and actionable communications to Avaya's 9,000-plus global channel partners. In addition to creating and driving marketing programs to and through the partner community – including Avaya's annual virtual partner summits, quarterly marketing updates, social media initiatives and more – Moran develops innovative go-to-market programs so that partners can benefit from the sales tools and strategies required to drive new revenue opportunities and increase customer satisfaction.


Recent go-to-market program accomplishments driven by Moran for partners include:


  • Increasing customer consideration rates for Avaya partners through partner demand-creating programs, including Avaya’s free self-service program (Partner Marketing Central), an automated Content Syndication Program, and full-service campaigns delivered globally through MarketLeaders.
  • Increasing close rates through globally available, on-demand training delivery and virtual demonstrations.
  • Building the competency and capabilities of global partners through marketing of the Avaya Connect global partner program.
  • Bringing Avaya's "The Power of We" message to the partner community through video contests and executive outreach, including interactive global videoconferences between partners and Avaya senior leadership.
  • Building relationships through social media, executed locally in every theater.


"A strong channel marketing and communications program is essential to delivering ongoing partner growth, satisfaction and success," said John Spiliotis, vice president, Avaya Go to Market leader.  "This means ensuring partners have easy access to Avaya funnel building platforms, messages, tools, and training to drive business in a highly-competitive technology arena. Patti's innovative approach to go-to-market communications helps us achieve these goals, and keeps partner growth satisfaction on the rise."


The Power 100 Women of the Channel will be listed on  The overall Women of the Channel list appears in the July 2012 issue of CRN Magazine.


Additional Facts:
--In the past two years, credentialed partner associates in Avaya’s channel partner program have increased over 300% across the range of solutions.1


About Avaya:
Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, networking and related services to companies of all sizes around the world. For more information please visit


UBM Channel (
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at Follow us on Twitter at


UBM plc (
UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.


Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.


1Based on Avaya internal statistics

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