View All News

Info-Tech Research Group Names Avaya a "Champion" of Unified Communications


Avaya was named a Champion of the Unified Communications market in a new Vendor Landscape report by Info-Tech Research Group.

  • Avaya earns top product scores in Info-Tech Research Vendor Landscape report
  • Avaya Aura® "well-positioned as a UC platform of choice" for Avaya and non-Avaya environments

BASKING RIDGE, NJ – Avaya was named a Champion of the Unified Communications market, with the Avaya Aura® platform earning the top product scores out of 12 major UC vendors, in a new Vendor Landscape report by Info-Tech Research Group.


"With a wide range of UC features, Avaya Aura® is well-positioned as both the UC platform of choice for Avaya IP telephony users, as well as an option for deploying an integrated, 'over the top' UC solution in conjunction with other non-Avaya IP telephony environments," the market research organization said. Avaya Aura scores high on criteria including features, usability, affordability and architecture, Info-Tech Research Group’s analysts found.


According to the report, by mid-2013, 35% of the workforce will use personal devices for work-related tasks, and 89% of organizations will allow the use of personal device for email. Bring-your-own-device (BYOD) programs and the general rise in mobile device usage have driven the need for unified communications (UC) vendors to support a variety of devices.


Avaya will significantly strengthen its ability to deliver video to mobile devices with its planned acquisition of RADVISION Ltd., a leading provider of videoconferencing and telepresence over IP and wireless networks.


Aura is Avaya's core communications platform supporting unified communications and contact center solutions for midsize to large enterprises. Leveraging a revolutionary session initiation protocol (SIP) architecture and virtualization technology, Avaya Aura simplifies complex networks and reduces infrastructure costs. The platform enables faster and easier deployment of communications capabilities such as voice, video, messaging, and presence, increasing productivity and business agility.


"The UC market is no longer limited to presence and messaging; it now includes rich communication tools like video, voice, and document sharing, all working together seamlessly."
James McCloskey, Senior Research Analyst, Info-Tech Research Group


"Avaya is intently focused on leading the shift within the UC market from inpidual products to a tightly integrated system that delivers an extraordinary user experience powered by Avaya Awareness technology that makes rich multi-media communication dramatically more effective. Avaya Aura is at the core of Avaya's innovation and we are glad to see it listed as a champion of UC communications."
Brett Shockley, Senior Vice President and General Manager
Applications and Emerging Technologies, Avaya


Additional Resources
Avaya Aura


Tags: Avaya, Avaya Aura, unified communications, business communications, BYOD, IP telephony, enterprise


About Avaya
Avaya is a global provider of virtual collaboration and communications solutions, providing unified communications, contact centers, networking and related services to companies of all sizes. For more information please visit


About Info-Tech Research Group
With a paid membership of over 25,000 members worldwide, Info-Tech Research Group ( is the global leader in providing tactical, practical Information Technology research and analysis. Info-Tech Research Group has a fourteen-year history of delivering quality research and is North America's fastest growing full-service IT analyst firm.


Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Categories: Press Releases
View All News