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Audi Lauzon Centralizes Communications, Enhances Service with Avaya IP Office


Avaya Canada announced that the Lauzon Group is enhancing customer services and lowering costs with the world-class telephony solution Avaya IP Office.

  • Communications system boosts employee mobility and responsiveness, improves customer service and cost-efficiencies at four luxury car dealerships in Quebec 

Markham, ON - Avaya Canada today announced that the Lauzon Group, a family-run business comprised of four luxury automobile dealerships in the Laval, Quebec area, is enhancing customer services and lowering costs with the world-class telephony solution Avaya IP Office.  

Designed specifically for small and midsize business communications, Avaya IP Office empowers employees at the Audi, Porsche and two Volkswagen dealerships to quickly and easily connect and collaborate in real-time on almost any device, allowing them to serve their clients in the quickest, most efficient manner possible. 

Before the new Avaya solution was implemented by Avaya channel partner Innov-IT, each dealership operated their own local telephone system with a limited number of lines. Now, they have a highly functional, centralized communications system for all four locations that makes transferring calls between dealerships easy. Avaya IP Office also gives all Lauzon Group employees the ability to check their voice messages through their email accounts, which is convenient for the dealerships' mobile work force.

Avaya IP Office also offers a number of other business benefits to the Lauzon Group, including: 

  • Improved cost-efficiency, saving about $1,200 per month or  nearly $14,400 per year
  • Increased mobility and flexibility with phone extensions that follow mobile employees both on and off-site
  • Better communication and customer service, as employees can now easily transfer customer phone calls within all four dealerships without the need to switch lines or re-direct calls

With all hard lines now eliminated, nearly 200 Avaya DECT R4 IP-based handsets provide the Lauzon Group's four dealerships with a highly functional wireless solution that can support a large number of users. The system delivers the productivity boosting benefits of IP and wireless communications across multiple offices in a convenient, lightweight telephone and also supports users in different offices connected via a WAN.

"Our clients expect a high level of service from our luxury dealerships, and thanks to the improved internal and external communication that Avaya IP Office delivers we can now provide our customers with the highest possible standard of customer service. Our mobile workers are now much more accessible and easier to reach, and in the long run our bills will be much cheaper. This is a great bonus for us, as it will minimize our operating costs by that much more."
--Michel Larin, General Manager, Porsche Lauzon

"Customers at luxury car dealerships are accustomed to world-class customer service, so we are extremely pleased to be providing the Lauzon Group with a new world-class telephony solution. Avaya IP Office is a dependable and intuitive solution that will greatly improve communications, cost-efficiency and customer service at all four of their dealerships."
--Ross Pellizarri, President and Managing Director, Avaya Canada

Additional Resources
Audi Lauzon Case Study

Tags: Avaya, IP Office, small and midsize business, communications, mobility, collaboration

About The Lauzon Group:
The Lauzon Group is a family-run business comprised of four automobile dealerships in Laval, Blainville and St. Eustache. Founded in 1977, Lauzon Group now has a dedicated team of 150
professionals, and today offers three prestigious brands that have long been held in high repute: Volkswagen, Audi and Porsche.

About Innov-IT
A leader in IT services, Innov-IT’s strength is supplying customers with a set of networking, telephony and computer services that meet their needs. A one-stop shop, Innov-IT also provides a turnkey approach and for more than 15 years has offered customers a team of dedicated and certified professionals. From programming and software, to web, hosting and wiring, Innov-IT can fulfill any requirement.

About Avaya:
Avaya is a global provider of business collaboration and communications software and services solutions, providing unified communications, contact centers, networking and related services to companies of all sizes around the world. For more information please visit

Certain statements contained in this press release may be forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology.  We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these are reasonable, such forward looking statements involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results to differ materially from any future results expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statement.

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