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Avaya's Patti Moran Named to CRN's Women of the Channel Power 100


Avaya announced that Patti Moran has been named to CRN's 2013 Women of the Channel list and has been recognized as one of this year's Power 100.

Santa Clara, Calif.  – Avaya today announced that Patti Moran, senior director, Global Sales Marketing & Communications, Avaya, has been named to CRN's 2013 Women of the Channel list for the second consecutive year, and has been recognized as one of this year's Power 100.


The annual Women of the Channel list highlights female executives across vendor channel organizations, distributors and solution providers based on their accomplishments over the past year, and the far-reaching impact they are having on the technology industry going forward. The Power 100 recognizes an elite subset of the women based on their rank, influence, channel savvy, and exceptional achievements.


Moran oversees marketing and communications for Avaya’s go-to-market initiatives and channel programs, which includes the delivery of consistent, relevant and actionable communications to Avaya's 9,000 global channel partners. This includes creating and driving marketing programs to and through the partner community – including Avaya's annual virtual partner summits, quarterly marketing updates, and social media initiatives. Recent go-to-market program accomplishments driven by Moran for partners include:

  • Increased customer consideration rates for Avaya partners through partner marketing programs, including Avaya’s free, self-service program (Partner Marketing Central), full-service campaigns delivered globally through MarketLeaders, and the Global Content Syndication Program delivering real-time content automatically in 9 languages to partner websites globally.
  • Empowered partners to capture mid-market opportunities through leads and social media, using virtual marketing forums and industry experts.
  • Increased close rates through the launch of globally-available demonstration videos, hosted applications, turnkey demonstration kits and rental units.
  • Reinforced Avaya’s Power of We message throughout the partner community through executive outreach and quarterly global executive broadcasts for partners.

A special feature of the Women of the Channel is in the June issue of CRN magazine and expanded coverage of the Power 100 will be featured online at


Executive Quotes:
"We are pleased to shine a spotlight on the most influential and powerful women working in the channel today. Offering this distinction further extends our ongoing commitment to the women of the channel by highlighting their accomplishments, sharing best practices and connecting powerful women in a forum designed to educate, inspire and advance the channel community."  
--Robert Faletra, CEO, UBM Tech Channel.


"Consistently strong and innovative channel marketing and communications is vital to enabling Avaya partners to reach new levels of growth and success. Patti's approach to channel communications greatly helps Avaya’s sales pision execute on its strategies and expand in all corners of enterprise collaboration."
-- Tom Mitchell, senior vice president, Avaya Global Sales.


About Avaya
Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, data solutions and related services to companies of all sizes around the world. For more information please visit


About UBM Tech Channel
UBM Tech Channel, a UBM company is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Tech Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. To learn more about UBM Tech Channel, visit us at Follow us on Twitter at


UBM plc (
UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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