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Avaya Rated as a “Strong Positive” in 2014 Gartner MarketScope for IVR Systems and Enterprise Voice Portals


For Immediate Release:09 Jul 2014


  • Avaya rating improves from 2013 Gartner MarketScope report
  • Avaya Aura® Experience Portal unifies omnichannel self-service and proactive outbound applications across voice, speech, web, email, SMS and mobile

Avaya Inc. today announced that it has received a Strong Positive rating for its Avaya Aura Experience Portal in the 2014 Gartner MarketScope for IVR Systems and Enterprise Voice Portals.* The rating, which has improved from last year’s Gartner report, follows the recent positioning of Avaya as a leader in the 2014 Gartner Magic Quadrant for Contact Center Infrastructure.**

The Gartner MarketScope report for IVR and Enterprise Voice Portals particularly focuses on the support these systems provide as self-service channels through which customers call into a company, saying these technologies are valuable for increasing return on contact centre investments and personalization of the customer experience. While viewed as a mature market, Gartner sees the impact of cloud, omni-channel and mobility as revitalizing market interest:

“Furthermore, the introduction and deployment of cloud IVR combined with a growing interest in omni-channel multimodal applications that run equally well on desktop and mobile are injecting new life into the IVR market, and generating new self-service solutions.”

The Avaya Aura® Experience Portal (7.0), Avaya’s market-leading application platform for omni-channel inbound and outbound self-service and contact routing applications, unifies and simplifies multichannel self-service and proactive engagement onto a single, software platform.  Supporting combined SMS, email, and phone-based campaigns, the solution coordinates services and resources based on real-time insights to help businesses eliminate the fragmented, high-effort service that jeopardizes customer loyalty and revenue growth. Recent innovation and new integrations in the Avaya Aura Experience Portal have helped to drive growth in the company’s self-service applications by 43.5 percent year-over-year.

“Busy end customers are increasingly looking to self-service to satisfy their needs when connecting with a company. To do self-service right, it must support a variety of communications channels and be integrated across proactive and assisted service channels. The Avaya Aura Experience Portal enables the omni-channel experience customers want that also delivers the return on investment to help turn customer service into a profit centre.”
-Tom Schollmeyer, vice president and general manager,
Cloud and Contact Center Solutions, Avaya

Additional Resources
Gartner MarketScope for IVR Systems and Enterprise Voice Portals
Gartner Magic Quadrant for Contact Center Infrastructure 2014
Avaya Aura® Experience Portal

*MarketScope for IVR Systems and Enterprise Voice Portals, 13 June 2014;Jay Lassman, Bern Elliot
**Magic Quadrant for Contact Center Infrastructure, 22 May 2014; Drew Kraus, Steve Blood, Sorell Slaymaker


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Avaya, Gartner, industry analyst rating, contact center, customer experience management, IVR, voice portal

About Avaya
Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, networking and related services to companies of all sizes around the world. For more information please visit

Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at . Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.



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