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Avaya's Patti Moran Again Named to CRN's Women of the Channel Power 100


Avaya announced that Patti Moran, senior director of worldwide channel marketing, has been named to the CRN 2014 Women of the Channel list.

Santa Clara, Calif. - Avaya Inc., a global provider of business communications and collaboration software and solutions, today announced that Patti Moran, senior director of worldwide channel marketing, has been named to the CRN 2014 Women of the Channel list and has been recognized for the third year in a row as one of this year's Power 100.


The annual Women of the Channel list highlights the accomplishments of female executives within vendor, distribution, and solution provider organizations, and the impact they are having on the advancement of the IT Reseller industry. This year, the Power 100 spotlights those specific female executives at vendor and distributor organizations whose insight and influence in their respective companies help drive channel success.


Patti oversees marketing for Avaya’s go-to-market initiatives, including the delivery of marketing programs and communications to Avaya's 11,000 global channel partners. She is responsible for creating and driving programs to and through the partner community – including Avaya's annual virtual partner summits, content syndication and the marketing of the award-winning Avaya Connect partner program.


During her tenure leading channel marketing, Patti instituted many programs designed to advance the marketing capabilities and skills of Avaya’s channel partners so they can be their own best- in-class revenue engine. She built a global platform that delivers free, self-service customizable campaigns in eight languages to channel partners around the world. Patti's turnkey, integrated marketing services  have contributed to a steady increase partner sales and helped drive Avaya’s channel revenue to currently account for more than three quarters of its total revenue.


A special feature of the Women of the Channel is in the June issue of CRN magazine and expanded coverage of the Power 100 will be featured online at


"The combination of channel experience and marketing expertise Patti brings to the table has delivered a series of industry-leading marketing programs that helped increase channel revenue to 79% over the past five years. Her knowledge, dedication and indefatigable spirit have more than earned the CRN’s Power 100 award for the third year in a row."
Richard Steranka, vice president, Global Partner Organization, Avaya


"It is our privilege to acknowledge the exceptional achievements of the women in this year’s Power 100. We are committed to raising the visibility of the contributions of women in the channel, and we applaud the far-reaching influence of these executives who are defining today’s channel and helping to shape its future."
Robert Faletra, CEO, The Channel Company


About Avaya
Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, networking and related services to companies of all sizes around the world. For more information please visit


About The Channel Company
The Channel Company is the channel community's trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at


Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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