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Al Othman Holding and Avaya Launch Private Cloud Services in the GCC


First Private Cloud Services model in Eastern Province to enable fast and efficient digital transformation of Al Othman Holding businesses in GCC


Dubai, UAE; GITEX, October 20, 2015: Al Othman Holding, one of the largest privately-owned conglomerates in the Kingdom of Saudi Arabia, announced at GITEX  2015 that it is working with Avaya, a global leader in business communications software, systems and services,  to kick-off the first private cloud services model in the Eastern Province of the Kingdom. The private cloud service will help Al Othman’s businesses across the GCC and their customers in the Kingdom benefit from Avaya’s innovative business communications solutions in a subscription-based deployment model.   


The ground-breaking agreement between Avaya and Al Othman-owned systems integrator, SSBS, will make Unified Communications, Video, and Contact Center solutions available As-A-Service to 19 Group-owned companies across the GCC. The Avaya-powered Private Cloud Service offered by SSBS and Avaya will allow support for trends such as BYOD, social media, mobility, video collaboration and more, with minimal investment. Members will also have access to Avaya’s class-leading SDN Fx networking architecture.


The cloud market in the Kingdom of Saudi Arabia is expected to perform strongly this year with IDC predicting it will reach $77.5 million in 2015, up 54 percent from last year, as the Saudi ICT market continues to mature. Avaya Private Cloud Services enable companies to create simple, dynamic environments that allow organizations to roll out new applications and services faster, support new devices, improve application uptime, and gain significantly reduced total cost of ownership (TCO) and better return on investment (ROI).  


This agreement builds upon years of engagement between Al Othman Holding and Avaya. The service will be hosted in number of data centers in the Eastern province. Al Othman Holding was established in 1964 by Mohammed Abdullah Al Othman as a construction company in the Eastern province of Saudi Arabia. Currently, the Group operates in sectors such as manufacturing, food, hospitality, trading, services and real estate, under the banner of Al Othman Holding Company.



“The mobility and collaboration experiences that Avaya’s solutions offer are transforming team engagement and decision-making, enabling us to deliver real-time collaboration across a wide geographic area, and enhancing response times. With Avaya Private Cloud Services, organizations can take away the trouble of finding the right technology partners, and address deployment and maintenance issues, while ensuring a very high level of services delivery.”

AbdulRahman Al-Othman – Sales and Marketing Director - Systems of Strategic Business Solutions (SBSS)


“The Middle East is learning to embrace cloud-based models, with Al Othman Holding leading aggressively on this trend. As disruptive technologies like mobility, social media, Cloud and Big Data challenge market dynamics, organizations in the Kingdom need to enhance the experiences they deliver to their customers. Avaya Private Cloud Services can help save capital expenses, improve productivity and simplify transformation to the new cloud technology, making it the perfect solution for us to help continue enabling Al Othman’s effortless digital transformation and helping them to achieve their business outcomes today and in the future.”

Mohammed Areff, Vice President, Middle East, Africa, and Turkey, Avaya



About Al Othman Holding

Al Othman Holding was established in 1964 by Mohammed Abdullah Al Othman as a construction company in the Eastern province of Saudi Arabia. Since then, the company expanded subsequently into, manufacturing, trading, services and real estate which now comprise Al Othman Holding Company. Today, the holding company delivers a broad portfolio of well-known brands including Nada Dairy, Takween Advanced Industries, Al Othman Plastico, SAAF, Ultrapak, IMCO, Gotech, USG, Nada International School, Al Mohamadiya Compound, Clean Environment Technologies (CET), SSBS, SSBS Medical, AMO & Partners, Mohammed Al Othman Est., RAVASCO, Kempinski Al Othman Hotel, Food & Distribution Company and Al Othman Travel & Tours. For more information please visit:


About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage.  Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services.  For more information please visit


Certain statements contained in this press release may be forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology.  We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these are reasonable, such forward looking statements involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results to differ materially from any future results expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements.


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