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Avaya Announces New Midmarket Select Program for Avaya Connect Channel Partners


Avaya announced the Avaya Midmarket Select Program, a new midmarket program for a limited number of Avaya Connect channel partners.

  • Includes new Select Engagement Packages that offer unparalleled value for private, public  and hybrid cloud deployments 
  • Based on the Avaya IP Office™ Platform the solutions include unified communications, contact center, video, mobility, networking and services
  • Limited to Avaya Connect Channel Partners worldwide that meet specified criteria and provides additional channel support and resources
  • Arrow Systems Integration, Carousel Industries, ConvergeOne, Strategic Products and Services (SPS), GSolutionz, Connex Telecommunications, Maintel and others among those already signed for Midmarket Select Program


SANTA CLARA, Calif. – Nov. 10, 2015 -- Avaya, a global leader in business communications software, systems and services, today announced the Avaya Midmarket Select Program, a new midmarket program for a limited number of Avaya Connect channel partners through which members will be able to offer Select Engagement Packages  – a new set of business communications packages tailored to this market segment. Select Engagement Packages provide a complete solution for unified communications, contact center, video, networking, mobility, and professional services to help midsized companies adopt enterprise-class business communications at total cost of ownership levels unmatched by competitors. Members of the program gain “white-glove concierge” support and pricing, demonstrating an increase in commitment from Avaya to its midmarket partners. 


Blog: Midsize Companies and Avaya, a History of Success


With more than a dozen channel partners already signed up in the U.S., Canada and Europe, the Avaya Midmarket Select Program is open to a limited number of Avaya partners around the world who meet requirements for training, expertise, business plans and growth targets. To help Midmarket Select Program partners achieve their growth targets, Avaya will provide increased sales and marketing resources, including training and demand generation support. Arrow Systems Integration, Carousel Industries, ConvergeOne (formerly NACR), Strategic Products and Services (SPS), GSolutionz, Connex Telecommunications and Maintel are among the channel partners already involved in the Avaya Midmarket Select Program.  


The Select Engagement Packages will be exclusively available through the Midmarket Select Program partners, and will dramatically reduce the total cost of ownership for purchase, deployment and support as compared to similar, competing solutions. The packages include a “full stack” solution that integrates unified communications, contact center, video, mobility, networking and services – everything a midsized business needs to engage its customers, employees, and partners.


The Select Engagement Packages simplify end-user provisioning with intuitive management tools that speed deployment time and keep operational costs low. Full virtualization and integrated Wi-Fi access points, network switches, and session border controllers lower total cost of ownership. Flexible access features and WebRTC-enabled “click-to-call” capabilities integrated into browser-based applications, such as Office365, Google Apps for Work, and Salesforce simplify end-user tasks and increase productivity. 


Avaya Connect channel partners also can deploy Avaya IP Office Platform as a subscription-based cloud service to their customers, with identical platform capabilities across private, public or hybrid cloud deployment options. Avaya midmarket cloud offers built on Avaya IP Office Platform, include:  


  • Powered by Avaya IP Office: Certified Avaya Channel Partners around the world can deploy the fully-featured Avaya IP Office Platform in their data center and offer unified communications as a service to their customers or to other channel partners. 
  • Customer Engagement OnAvaya™ - Google™ Cloud Platform:  Announced in March, Customer Engagement OnAvaya - Google Cloud Platform is available through authorized Avaya and Google channel partners. 

To keep ongoing costs low and enable business growth, Avaya Select Engagement Packages include integrated support services with major software upgrade licenses for Avaya IP Office, video and contact center components. Customers can also choose from a broad range of additional Avaya Professional, Support and Networking Managed Services.


Proven Platform by more than 500,000 Systems Delivered Globally 

The Avaya IP Office Platform recently marked more than half a million systems sold to customers around the world. Industry analyst firm, Gartner positioned Avaya as a Leader this year in the May 2015 Gartner Magic Quadrant for Unified Communications for Midsize Enterprises, North America*



“Customers today are always mobile, using their devices anytime, anywhere with the expectation that businesses care enough to meet them on their terms. To stay competitive, midsize businesses need the functionality of enterprise-class communications, but built to accommodate the budget and resource requirements of the midmarket. The Avaya Select Engagement packages are purpose-built to enable midsize businesses to quickly move beyond these challenges by providing unmatched value, phenomenal pricing, and streamlined, simplified deployment on a proven platform that leapfrogs the competition.”

    Steve Biondi, vice president of Global Partner Organization, Avaya


“Midsize businesses have the same pressures of larger enterprises regarding the changing markets and how they optimize communications with customers, partners and employees to be more effective, but with unique requirements particular to this segment. A high value, comprehensive solution that quickly enables them to operate at a higher functional and strategic level today and well into the future with less disruption as things change demonstrates a rock- solid understanding of the requirements of the midmarket.”  

    Ray Boggs, vice president, Small and Medium Business Research, IDC 


“Midsize businesses cannot afford to sit on the sidelines while new technologies and customer expectations change the industry landscape. The complexity and cost of evolving their infrastructure are significant gating factors that ultimately inhibit their growth. The Avaya Select Engagement Packages, and the renewed support Avaya is providing its channel partners, removes those barriers and couples advanced capabilities with the simplicity and value.”

    Jim Marsh, CRO, Carousel Industries


“Avaya has emphasized the growth opportunity in midmarket for several years. The Select Engagement Packages within this new program align to our current Unified Communications strategy and enable SPS to become the trusted partner for midsized clients seeking enterprise-class communications.” 

    Vel Johnson, Executive Vice President, Sales, Strategic Products and Services (SPS)


“There’s a gap in midmarket business communications solutions. The Avaya Midmarket Select Program and Select Engagement Packages offer a compelling opportunity for us to zero in on this segment and help them transform their business to more mobile, efficient operations.”

    Sayan Navaratnam, CEO, Connex Telecommunications 


“Maintel is delighted to be part of the Avaya Midmarket Select program which aligns to our strategy in the midmarket to provide a completely integrated solution to our customers.  With a commercial offer to suit, we can provide unified communications, contact center, video, networking, wireless and security features in one packaged offer.  With such support from Avaya, the midmarket will remain our key focus area.”

    Stuart Legg, Group Sales Director, Maintel


Additional Resources

Avaya Midmarket Business Solutions

Webinar: How UC Enables Your Digital Transformation Thursday, Dec. 3, 2015; 11 a.m. PST/ 2 p.m. EST


Tags: Avaya, midsize business, midmarket, unified communications, contact center, networking, mobility, customer engagement, team engagement, communications technology


*Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage.  The Avaya fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services.  For more information please visit 


Certain statements contained in this press release may be forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology.  We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these are reasonable, such forward looking statements involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results to differ materially from any future results expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements.


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