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Avaya Appoints Morag Lucey as Chief Marketing Officer


Avaya announced that it has expanded its executive team with the appointment of Morag Lucey as Chief Marketing Officer.

SANTA CLARA, Calif.— Oct. 5, 2015 – Avaya, a global leader in business communications software, systems and services, today announced that it has expanded its executive team with the appointment of Morag Lucey as Chief Marketing Officer. In this role, Lucey will lead Global Marketing, including market-ing communications and branding, to drive increased awareness and demand for Avaya solutions world-wide. She will report directly to President and CEO Kevin Kennedy.


“Morag is a smart, innovative business partner whose career spans more than 30 years in marketing, channels and general management within the technology and telecommunications space,” said Kennedy. “Her proven history of increasing brand impact is exactly what Avaya needs to accelerate our position within the business communications software and services market category.”


Lucey has a proven record of executing successful marketing strategy and programs that drive growth, improve and transform global brands, build for operational scale and create initiatives to quickly and efficiently support business momentum. She comes to Avaya from her position as CEO of VirtualCMO Limited, a marketing consulting firm focused on generating short term profitability and long term stability. Prior to her CEO role, Lucey held top marketing positions at BAE Systems, serving as CMO, and at Convergys, serving as Senior Vice President of Global Marketing and Product Management.


“As a pioneer of business communications, Avaya has been delivering innovation and improved business outcomes for small and medium sized businesses and large enterprise customers for 15 years,” said Lucey. “Contextual communication between companies and customers, or within the organization itself, drives engagement, and engagement drives employee and customer satisfaction. Avaya gets it, as demonstrated by its steadily-increasing Net Promoter Score. I’m excited to be part of the team and look forward to driving Avaya’s brand into new and existing markets.”


Lucey has prior Avaya experience, having spent five years with the company as Vice President of EMEA Marketing and Vice President of Global Marketing and Channel Management for small and midmarket business solutions.


To learn about how Avaya drives businesses closer to its customers to deliver real world results, see customer stories at


About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial per-formance. Its world-class contact center and unified communications technologies and services are avail-able in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage.  The Avaya fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services.  For more information please visit


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