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Avaya Demonstrates Depth & Breadth of Expertise at GITEX 2015


  • Solutions delivered for iconic customers and technology innovation are foundation of participation
  • Announces completion of implementation for Burj Khalifa


Dubai, UAE; 2015: Avaya, the leading global provider of networking and engagement solutions, is marking GITEX Technology Week 2015 with a focus on iconic customer engagements and technology innovation relevant to multiple industry verticals and business sizes.


Avaya has implemented its SDN Fx networking technology in Burj Khalifa, the world’s tallest building. A mixed-use tower, Burj Khalifa requires a networking platform that is secure, flexible, scalable and robust. With Avaya’s SDN Fx networking technology, Burj Khalifa will also benefit from effortless and efficient network roll-out, while ensuring reliability in service delivery and network access. From Wi-Fi accessibility to allowing access to personal devices, Avaya’s SDN Fx allows these to be managed and provisioned quickly, leading to happier tenants and visitors, and more efficient network management.


Next-generation technology is transforming how emergency-response services are deployed. Avaya’s ‘Guardian Angel’ incorporates networking technology, collaboration solutions, and a development platform, enabling emergency services to respond to a crisis quickly, receive more accurate feedback on events, and deploy resources more effectively – ultimately saving lives. With drones and droids equipped with remote video surveillance, authorities can respond to emergency calls placed by members of the public, use an SMS link to geo-locate a crisis, and deploy relevant staff quickly. Additionally, as responders on the ground navigate the crisis area, the control center can provide a birds-eye-view through video feeds, and remotely direct operations more effectively.


Dubai’s Roads and Transports Authority (RTA) and Emirates-NBD are joining hands with Avaya at GITEX 2015 to showcase the ‘Digital Customer Experience’. This innovative solution blends ‘smart’ communication and computing devices, video-enabled ATMs, and customer service applications, to enable customers to engage with these organisations on the device and platform of their choice. Combining data analytics, multi-channel call center capabilities, video-conferencing and online and mobile applications, the ‘Digital Customer Journey’ transforms traditional call center operations to deliver digitally-enabled customer experiences, higher loyalty, and business growth.


A key component of Dubai’s transformation to a ‘Smart City is Avaya’s Smart Office solution, which transforms the way enterprises engage with employees. Employees can enter an office and be identified by the location of their phone and their card ID, use self-service kiosks to be assigned a desk or workspace, automatically configured to their profile and preferences. With organizations in the Middle East facing unprecedented challenges to evolve digitally in the era of Smart Cities, mobility, Big Data, Cloud, and the Internet of Things, Avaya is demonstrating real-world customer deployments of its cutting-edge solutions on its stand at GITEX 2015.




“We believe that GITEX is a platform to showcase successes as well as innovation. Our intention with our stand and demonstrations is to demonstrate breadth as well as depth of our engagements. Highlighting the benefit that we have brought to our customers is a prime pillar of our outcome-based engagement strategy, and adds significantly to the value we bring to future engagements as well.”

Mohammed Areff, Vice President, Middle East, Africa, and Turkey, Avaya


About Avaya

Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage.  Avaya’s fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services.  For more information please visit



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